Agency Profile

Campbell Ewald Detroit, United States Full Service

Philosophy & Competitive Advantages

We put our clients’ best interests first, last and always. In 1911, Frank Campbell and Henry Ewald founded this agency on that promise. A promise that is as true today as it was then. It means doing the right thing, no matter what. Whether it’s driving sales, building a brand, promoting a cause or igniting a movement, our work is a reflection of who we are. And who we are is a collective of thinkers, makers, dreamers and doers who come together to create meaningful connections between people and brands. 

Trade Organizations

Adcraft Club of Detroit
Advertising Club of Los Angeles (United States)
Advertising Council (United States)
Advertising Educational Foundation (United States)
Advertising Research Foundation (United States)
American Advertising Federation (United States)
Better Business Bureau
Chambers of Commerce
Citizens Research Council of Michigan
Direct Marketing Association (United States)
Direct Marketing Association of Detroit
Los Angeles Advertising Agencies Association (United States)
Metro Visitors and Convention Bureau
Michigan Advertising Industry Alliance
Promotional Marketing Association (United States)
thinkLA (LA Advertising Club) (United States)

Contacts

Jim Palmer
Chief Executive Officer
Phone: (+1) 586.558.7209
Mark Simon
Chief Creative Officer

Jarilyn Auger
Chief Operating Officer / Chief Financial Officer
Phone: (+1) 586-558-6222

New Business

Brian Phelps
Director, Business Development
Phone: (+1) (586) 558-7458
Kevin Wertz
President

Sal Taibi
President

Team

Number of Employees: 650
Jim Palmer
Chief Executive Officer
Phone: (+1) 586.558.7209
Jarilyn Auger
Chief Operating Officer / Chief Financial Officer
Phone: (+1) 586-558-6222
Mark Simon
Chief Creative Officer

Brian Phelps
Director, Business Development
Phone: (+1) (586) 558-7458
Kevin Wertz
President

Sal Taibi
President

Campaigns

  • Advertiser: Milk Processor Education Program
  • Brand: Chocolate Milk
  • Name: Built with Chocolate Milk
  • Advertiser: Unilever
  • Brand: Snuggle
  • Name: Crescendo
  • Advertiser: US Navy
  • Brand: US Navy
  • Name: Project Architeuthis
  • Advertiser: United States Navy
  • Brand: U.S. Navy
  • Name: The Shield
  • Advertiser: Unilever
  • Brand: I Can’t Believe It’s Not Butter
  • Name: Farmers Market
  • Advertiser: United States Navy
  • Brand: U.S. Navy
  • Name: Pin Map
  • Advertiser: Energy Upgrade California
  • Brand: Energy Upgrade California
  • Name: Stay Golden
  • Advertiser: OnStar
  • Brand: OnStar
  • Name: OnStar
  • Advertiser: Federal Student Aid
  • Brand: Federal Student Aid
  • Name: Proud Sponsor of the American Mind
  • Advertiser: Unilever
  • Brand: Degree
  • Name: MotionSense
  • Advertiser: Western Governors University
  • Brand: Western Governors University
  • Name: Western Governors University
  • Advertiser: Unilever
  • Brand: Country Crock
  • Name: Baking Cookies
  • Advertiser: Clear
  • Brand: Clear
  • Name: Inner Strength
  • Advertiser: Help Against Violent Encounters
  • Brand: HAVEN
  • Name: Live Without Fear
  • Advertiser: LifeLock, Inc.
  • Brand: LifeLock, Inc.
  • Name: Lifelock, Inc.
  • Advertiser: Unilever
  • Brand: Snuggle
  • Name: Olfactory - Scent Boosters
  • Advertiser: Milk Processor Education Program
  • Brand: Milk Processor Education Program
  • Name: Milk Life
  • Advertiser: United States Navy
  • Brand: U.S. Navy
  • Name: Creed
  • Advertiser: OnStar
  • Brand: OnStar
  • Name: Connected by OnStar
  • Advertiser: Atkins Nutritionals
  • Brand: Atkins Nutritionals
  • Name: Atkins Nutritionals
  • Advertiser: Detroit Lions
  • Brand: Detroit Lions
  • Name: Detroit Lions
  • Advertiser: Kaiser Permanente
  • Brand: Kaiser Permanente
  • Name: Kaiser Permanente
  • Advertiser: National Responsible Fatherhood Clearinghouse
  • Brand: National Responsible Fatherhood Clearinghouse
  • Name: Take Time to Be A Dad
  • Advertiser: United States Navy
  • Brand: US Navy
  • Name: Science Fair
  • Advertiser: U.S. Fund for UNICEF
  • Brand: U.S. Fund for UNICEF
  • Name: U.S. Fund for UNICEF
  • Advertiser: Kaiser Permanente
  • Brand: Kaiser Permanente
  • Name: Thrive 2013
  • Advertiser: Carolinas HealthCare
  • Brand: Carolinas HealthCare
  • Name: Carolinas HealthCare
  • Advertiser: Edward Jones
  • Brand: Edward Jones
  • Name: Make More Than Just A Living
  • Advertiser: University of Michigan
  • Brand: University of Michigan
  • Name: University of Michigan
  • Advertiser: Alltel
  • Brand: Alltel
  • Name: Alltel
  • Advertiser: Federal Student Aid
  • Brand: Federal Student Aid
  • Name: FSA Brand
  • Advertiser: Kaiser Permanente
  • Brand: Kaiser Permanente
  • Name: Thrive 2012
  • Advertiser: Kaiser Permanente
  • Brand: Kaiser Permanente
  • Name: Thrive 2011
  • Advertiser: Kaiser Permanente
  • Brand: Kaiser Permanente
  • Name: Thrive 2010
  • Advertiser: Kaiser Permanente
  • Brand: Kaiser Permanente
  • Name: Thrive 2009
  • Advertiser: Kaiser Permanente
  • Brand: Kaiser Permanente
  • Name: Thrive 2008
  • Advertiser: Kaiser Permanente
  • Brand: Kaiser Permanente
  • Name: Thrive 2005-2007
  • Advertiser: United States Navy
  • Brand: U.S. Navy
  • Name: Women in Navy Ratings
  • Advertiser: United States Navy
  • Brand: U.S. Navy
  • Name: A Global Force For Good
  • Advertiser: United States Navy
  • Brand: U.S. Navy
  • Name: Seals
  • Advertiser: United States Navy
  • Brand: U.S. Navy
  • Name: Accelerate Your Life
  • Advertiser: United States Navy
  • Brand: U.S. Navy
  • Name: Navy For Moms
  • Advertiser: USAA
  • Brand: USAA
  • Name: Auto and Home Circles
  • Advertiser: USAA
  • Brand: USAA
  • Name: Legacy
  • Advertiser: USAA
  • Brand: USAA
  • Name: NFL Military Appreciation Sponsorship
  • Advertiser: OnStar
  • Brand: OnStar
  • Name: Live On
  • Advertiser: USAA
  • Brand: USAA
  • Name: USAA Brand
  • Advertiser: Kaiser Permanente
  • Brand: Kaiser Permanente
  • Name: Thrive
  • Advertiser: United States Navy
  • Brand: US Navy
  • Name: Recruitment - US Navy

Awards

Award Distinction Category Brand Year
Effie Awards Silver Office & Delivery Products & Services US Postal Service 2011
Effie Awards Silver Interactive 2010
DMA ECHO Award Green Environmental Advocacy 2009
DMA ECHO Award Gold Business and Consumer Services 2009
Web Marketing Association WebAwards Sports Standard of Excellence Government 2009
Web Marketing Association WebAwards Social Network Standard of Excellence Government 2009
Web Marketing Association WebAwards Outstanding Website Automotive 2009
Web Marketing Association WebAwards Outstanding Website Automotive 2009
Adweek Buzz Award People's Choice Buzz Award U.S. Navy Navyformoms.com 2008
Ogilvy Grand Ogilvy Business to Business 2010
WebAwards Best Military Web Site Website U.S. Navy Navyformoms.com 2008
Effie Awards Silver Government/Institutional/Recruitment U.S. Navy Navyformoms.com Influencer Campaign 2009
The D Show Best of Digital Gaming Carhartt - Demolition 2008
FWA Site of the Day Site of the Day Alltel Man Cave Web Site 2007
The Mobius Advertising Awards Silver Alltel 2007
The D Show Best of Innovation/Experiential Marketing General Motors "Who is Benjamin Stove" 2007
The D Show Best of Interactive/Dynamic Banner Alltel "Holiday Tale" 2007
Telly Awards U.S. Navy "NTE: Strike and Retrieve" 2006
AICP Winner Production Farmers Insurance 2008
DMA ECHO Award Silver Direct Marketing Campaign USPS Personalization 2008
DMA ECHO Award Finalist Direct Marketing US Navy Reserve Retention Bluetooth Video 2008
IMCA Awards (Insurance Marketing Communications Association) Best of Show, Awards of Excellence Television Farmers Help Point 2008
Target Awards 3rd Place Direct Marketing Campaign USPS Personalization 2008
Effie Awards Silver David vs. Goliath Alltel Chad & the Sales Guys 2008
Effie Awards Bronze Telecom Services Alltel Chad & the Sales Guys 2008
Effie Awards Silver Small Budget USPIS 2 SMRT4U 2008
DMA ECHO Award Bronze Direct Marketing US Navy 2007
The Mobius Advertising Awards 1st Place Outdoor USPS R2D2 Mailbox 2007
The Mobius Advertising Awards 2nd Place Website Flash and Online Banners/Popups Alltel ManCave 2007
The Mobius Advertising Awards 1st Place Television Campaign US Navy Ribbons/Waves 2007
Cannes Lions International Festival of Creativity Bronze Lion Public Awareness Messages National Responsible Fatherhood Clearinghouse 2009
ACT Responsible Tributes Partnership For A Drug Free America 2011
ACT Responsible Tributes Chevrolet 2008
ACT Responsible Tributes Chevrolet 2008
ACT Responsible Tributes Chevrolet 2008
ACT Responsible Tributes Kaiser Permanente 2006
ACT Responsible Tributes Kaiser Permanente 2006
ACT Responsible Tributes Kaiser Permanente 2006
ACT Responsible Tributes Kaiser Permanente 2006
Ogilvy Awards Grand Ogilvy Integrated Awareness Campaign USPS 2006
The Mobius Advertising Awards Mobius for the Campaign Automotive: Cars, Trucks, SUVs, Minivans Chevrolet 2006
Commercial Closet Images in Advertising Awards Clean-Up-Your-Act Award Chevrolet 2005
ACT Responsible Tributes American Heart Association 2004
International Automotive Advertising Awards (IAAA) Bronze Brand/Full-Line Chevrolet 2004
CLIO Awards Bronze Visual Effects Kaiser Permanente 2010
Adweek Media Plan of the Year First Place Television - $1M - $10M TV U.S. Navy 2013
JFAM Financial Media Best Mobile & Tablet Media Strategy Media PIMCO 2013
The Web Marketing Association's Internet Advertising Competition Best Education Website Digital Federal Student Aid 2013
Ace Awards First Place Mobile Marketing US Postal Service 2012
Ace Awards First Place Content Marketing/Multiple Piece US Postal Service 2012
GLAAD Media Awards Outstanding Print Campaign Kaiser Permanente 2012
International ECHO Awards Competition Bronze Consumer Insurance USAA 2012
International ECHO Awards Competition Silver Integrated Campaign US Navy 2012
WebAward Competition Outstanding Achievement Web Development Olympic Paints & Stains 2012
WebAward Competition Outstanding Achievement Web Development Kaiser Permanente Mid-Atlantic 2012
WebAward Competition Outstanding Achievement Web Development Navy Reserve 2012
Target Awards Second Place Business and Consumer Services - Over $500M 2011
Target Awards First Place Financial Products and Services - Under $500M 2011
Target Awards First Place Financial products and Services - Over $500M 2011
Target Awards First Place Business and Consumer Services - Under $500M 2011
Target Awards First Place Business and Consumer Services - Over $500M 2011
Target Awards Third Place Business and Consumer Services - Over $500M 2010
Target Awards Third Place Automotive - Under $500M 2010
Target Awards Second Place Business and Consumer Services - Over $500M 2010
Target Awards Second Place Automotive - Under $500M 2010
Target Awards First Place Travel and Hospitality 2010
Target Awards First Place Financial Product Services 2010
Target Awards First Place Financial Services 2010
Target Awards First Place Business and Consumer Services - Over $500M 2010
Target Awards First Place B2B - Over $500M 2010
Target Awards Third Place Business and Consumer Services - Over $500M 2009
Target Awards Third Place Automotive - Over $500M 2009
Target Awards Second Place Business and Consumer Services - Over $500M 2009
Target Awards Second Place Automotive - Under $500M 2009
Target Awards First Place Insurance - Over $500M 2009
Target Awards First Place Travel and Hospitality / Transportation - Under $500M 2009
Target Awards First Place Business and Consumer Services - Over $500M 2009
Target Awards First Place Automotive - Over $500M 2009
Target Awards Third Place Business and Consumer Services - Over $500M 2008
Target Awards Second Place Business and Consumer Services - Under $500M 2008
Target Awards Second Place Business and Consumer Services - Over $500M 2008
Target Awards First Place Travel and Hospitality / Transportation - Under $500M 2008
Target Awards First Place Travel and Hospitality / Transportation - Over $500M 2008
Target Awards First Place Business and Consumer Services - Under $500M 2008
Target Awards First Place Business and Consumer Services - Over $500M 2008
Target Awards Golden Target Award 2008

Clients

Advertiser Brand Business Sector Type of Work since
Allina Health Allina Health Health & Pharmaceutical Products
  • Digital
  • Print
  • Packaging, Branding & Design
  • Promotion & Event
2011
Atkins Nutritionals Atkins Nutritionals Vitamins & Diet Complements
  • Television
  • Print
  • Packaging, Branding & Design
2013
Carolinas HealthCare System Carolinas HealthCare System Hospitals, Healthcare facilities & Medical Services
  • Television & Cinema
  • Digital
  • Print
  • Packaging, Branding & Design
2012
Carrier Corporation Carrier Home Appliances, Furniture & Gardening
  • Television & Cinema
  • Digital
  • Direct Marketing print
  • Promotion & Event
  • Radio
  • Media Buying & Planning
  • Research & Others
2003
Covered California Covered California Government & Other Authorities
2015
De' Longhi Group De'Longhi Small Appliances & Home Accessories
2013
Detroit Lions Detroit Lions Sports Teams, Sports Events
  • Digital
  • Web Advertising/Banners
  • Web Site
  • Web Film
  • Social Media
  • Print
  • Outdoor/Out of Home
2013
The District Detroit The District Detroit Culture, Leisure & Sport
2014
Dow Chemical Company Dow Building & Materials
2012
Dow Chemical Company Dow Solar Household Products & Maintenance
  • Digital
  • Print
  • Direct Marketing print
  • Packaging, Branding & Design
  • Promotion & Event
  • Media Buying & Planning
2010
Drug Enforcement Agency Drug Enforcement Agency Anti-Drug/Alcohol/Tobacco Message
2012
Eastern Market Corporation Eastern Market, Detroit Culture, Leisure & Sport
2014
Edward Jones Edward Jones Banking & Financial Services, Investments, Stock Brokers
2013
California Energy Commission Energy Upgrade California Institutional/Public Interest/Non-Profit Org.
2013
U.S. Department of Education Federal Student Aid Institutional/Public Interest/Non-Profit Org.
2010
Help Against Violent Encounters HAVEN Institutional/Public Interest/Non-Profit Org.
  • Digital
  • Print
  • Media Buying & Planning
2002
Henry Ford Health System Henry Ford Health System Hospitals, Healthcare facilities & Medical Services
2015
Kaiser Permanente Kaiser Permanente Hospitals, Healthcare facilities & Medical Services
  • Television & Cinema
  • Digital
  • Direct Marketing print
  • Outdoor/Out of Home
  • Radio
  • Media Buying & Planning
2003
LifeLock, Inc. LifeLock, Inc. Others
  • Television
2013
Milk Processor Education Program Milk Milk & Milk Based
MotorCity Casino Hotel MotorCity Casino Hotel Transport, Travel and Tourism
2010
National Responsible Fatherhood Clearinghouse National Responsible Fatherhood Clearinghouse Institutional/Public Interest/Non-Profit Org.
  • Television & Cinema
  • Digital
  • Outdoor/Out of Home
  • Radio
  • Media Buying & Planning
2006
OnStar OnStar Automotive Accessories & Services
  • Television & Cinema
  • Digital
  • Print
  • Direct Marketing print
  • Packaging, Branding & Design
  • Promotion & Event
  • Public Relations
  • Media Buying & Planning
  • Research & Others
1997
Sun Products Snuggle Cleaning Products, Soaps, Detergents
Unilever Becel Food
Unilever Clear Shampoos & Conditioners
Unilever Country Crock Food
Unilever Degree Deodorants
Unilever Fruttare Food
2014
Unilever I Can't Believe It's Not Butter! Food
2014
Unilever Knorr Food
Unilever Magnum Food
Unilever Tresemme Shampoos & Conditioners
U.S. Fund for UNICEF UNICEF Institutional/Public Interest/Non-Profit Org.
2014
United States Navy U.S. Navy Institutional/Public Interest/Non-Profit Org.
  • Television & Cinema
  • Digital
  • Print
  • Direct Marketing print
  • Promotion & Event
  • Outdoor/Out of Home
  • Radio
  • Public Relations
  • Media Buying & Planning
  • Research & Others
2000
USAA USAA Banking, Finance, Law & Insurance
  • Television & Cinema
  • Digital
  • Print
  • Direct Marketing print
  • Outdoor/Out of Home
  • Radio
  • Research & Others
2009