Lowe Campbell Ewald Wins Brand Assignment for Detroit's Eastern Market Corporation
April 17, 2014
DETROIT APRIL 16, 2014 Marketing
communications agency Lowe Campbell
Ewald is expanding its footprint within the Detroit community, announcing
today a partnership with Eastern Market Corporation. A six-block urban public market that has been servicing
Detroit-area residents since 1891, Eastern Market chose Lowe Campbell Ewald to
launch an integrated brand campaign. Work will include brand positioning, the
launch of a new website and a unified visual identity.
Eastern Market is a staple resource in the Detroit community, as proven by the thousands of visitors it sees every week, said Jim Palmer, CEO of Lowe Campbell Ewald. Many of us at Lowe Campbell Ewald are lifelong Detroiters and are eager to contribute to the ongoing success of such an iconic establishment.
Were excited to be working with Lowe Campbell Ewald, shared LaLeatha Spillers, Director of Marketing and Communications for the Eastern Market Corporation. We chose Lowe Campbell Ewald because of their experience with heritage brands and their ability to effectively create integrated branding campaigns across multiple platforms in both traditional and new media spaces.
Work for Eastern Market will launch in September.
This win contributes to Lowe Campbell Ewalds growing list of Detroit-based clients including Cadillac, OnStar, Detroit Lions, MotorCity Casino Hotel, and the Education Achievement Authority.
About Lowe Campbell Ewald
Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles, New York and San Antonio. Clients include Alltel Wireless, Atkins Nutritionals, Inc., Cadillac, Consumers Energy, DeLonghi North America Inc., Detroit Lions, Energy Upgrade California, Kaiser Permanente, LifeLock, Inc., the Milk Processor Education Program, MotorCity Casino Hotel, OnStar, Snuggle, Unilever, USAA, the United States Navy and Western Governors University.
About the Eastern Marketing Corporation
Eastern Market Corporation (EMC) is the nonprofit that manages Eastern Market on behalf of the City of Detroit. EMCs vision is to create the most inclusive, resilient, and robust regional food hub in the United States. The Eastern Market leverages its dynamic history, manages operations, district revitalization, develops programs, builds facilities and provides critical infrastructure to : strengthen the Eastern Market District, improve access to healthy, green, affordable, and fair food choices in Detroit and throughout Southeast Michigan and to fortify the food sector as a pillar of regional economic growth. For more information, call (313) 833-9300, visit www.DetroitEasternMarket.com or follow EMC on Twitter: @ EasternMarket and Facebook: EasternMarketDetroit.