Agency Profile

• Agency Type

  • Advertising / Full Service / Integrated

• Core Competencies

  • Financial
  • Retail
  • Beauty, Fashion, Luxury Goods
  • Travel and Tourism
  • Advertising / Full Service / Integrated
  • Marketing / Creative Services
  • Shopper Marketing / Point of Sale / Sales promotion
  • Packaging / Design
  • Branding / Product Development
  • Strategy and Planning
  • Social Media Marketing
  • Corporate Communication
  • Mobile Marketing

Agency Philosophy & Competitive Advantages

We are not seeking to be the biggest agency in the world, our aim is to be the most sought after.

We are commited to four principles:

• Brutal Simplicity of Thought
• Simplicity Sells
• Nothing is Impossible
• 100% Saatchi 

Network Description

M&C Saatchi was the first global start-up in advertising history.

We are the world's fastest-growing international agency.

We are the world's largest independent agency network.

We have 26 offices around the world.

We are unlike all other networks in the world, because ours has been built through start ups rather than acquisitions.

This has bred a unique culture of entrepreneurialism, and an allergy to bureaucracy.

Trade Organizations

Hong Kong Independent Advertising Agencies Association (China)

Employees

Campaigns

Clients

Advertiser	Brand	Business Sector	Type of Work	Since
British Council	British Council	Colleges, Universities & Education Centers	Interactive Print Direct Marketing print Outdoor / Out of Home Research & Others
China Construction Bank (Asia)	CCBA	Banking & Financial Services, Investments, Stock Brokers	Television Magazine Newspaper Billboard Poster
China Light Power	China Light Power	Consumer & Public Services	Television Interactive Print Corporate Identity
Convoy Finance Group	Convoy Finance Group	Banking & Financial Services, Investments, Stock Brokers	Television Internet Ad / Banner Magazine Newspaper Billboard Poster
FairTaste	FairTaste	Trade Organizations	POP Material Design
FTI Consulting, Inc.	FTI Consulting, Inc.	Business Services	Magazine
HK International Theme Parks Ltd	Disneyland Hong Kong	Culture, Leisure & Sport	Television Magazine Newspaper Brochure POP Display Ambient Others
Hong Kong Broadband	Hong Kong Broadband	Internet Service Providers	Television Internet Ad / Banner Magazine Newspaper POP Display Billboard Poster
Hong Kong Independent Commission Against Corruption	ICAC	Public Safety, Health & Hygiene	Television Print
Invest Hong Kong	InvestHK	Government Information & Services	Internet Ad / Banner Magazine Newspaper POP Display
Mandarin Oriental Hotel Group	Mandarin Oriental Hotel Group	Hotels, Resorts	Television Internet Ad / Banner Magazine Newspaper Brochure Direct Mail Other Collateral Corporate Identity Billboard Poster
Melco-Crown Entertainment	City of Dreams	Hotels, Resorts	Infomercial Magazine Newspaper POP Material Design Collectible Design POP Display Shelf Screamer Promotional Products / Collectible Billboard Poster Transportation & Vehicles Marketing Research & Study
NBCUniversal	NBCUniversal	TV/Radio Programs & Stations	Internet Ad / Banner Magazine
ONC Lawyers	ONC Lawyers	Lawyers, Counsels, Legal Services	Other Collateral
Qantas	Qantas Airways	Airlines, Airports, Railways, Bus Lines, Ferries & Cruises	Television Magazine Newspaper
Yee Tung Heen	Yee Tung Heen	Restaurants & Fast Food	Print Outdoor / Out of Home	2011