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Pereira & O'Dell

San Francisco, United States
Full Service

Pereira & O'Dell Creative Work

TitleGlamorous Bigfoot
Campaign Crazy Combinations
Advertiser Mattel, Inc.
Brand Scrabble
Date of First Broadcast/Publication
Business Sector Toys & Games
Tagline The game of crazy combinations

The game of crazy combinations goes unabated in this Apples to Apples® campaign from Pereira & O’Dell. Four :15 second spots titled “Glamorous Bigfoot”, “Dangerous Poodles”, “Sensitive Pirate” and “Sexy Abraham Lincoln” spark head-tilting hilarity. The campaign, which launched in the US and Canada in late October, has already seen a strong lift in sales for the 2012 holiday.

Apples to Apples is a party game with a simple concept: combine words in hilarious and surprising combinations. Ideal for four to ten players Apples to Apples® involves quick thinking, creativity, strategy and a quirky sense of humor. The “Crazy Combinations” campaign celebrates the unusual pairings that make the game so insanely fun to play. 

Media Type Television
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