Phone: (+1) 415-284-9916
PJ started his career as a programmer at the tender age of 13 in Brazil. Now 40, he has achieved a career-long list that includes 3 Grand Prix at Cannes, an Emmy, and has authored a trilogy of books which is now in negotiations for a movie deal. Fast Company Named Pereira & O’Dell “One of the Most Innovative Companies in Advertising” and the agency ranked among both AdAge and Creativity’s “A-Lists”. And that’s just the past year! But in PJ’s mind, he’s just getting started.
PJ Pereira is CCO and co-founder of Pereira & O’Dell, which has offices in San Francisco, New York, São Paulo and Rio de Janeiro. Founded in 2008, the agency’s success has stemmed from everything including pioneering social film for Intel and Toshiba to creating a smokable songbook for Snoop Dogg.
The agency operates under the mantra “What if advertising were invented today?” which alleviates all distinctions between forms of media as the agency is constantly looking at the tools they are given to tell a story. A sweet spot for the agency has been branded content. Pereira & O’Dell has created for Intel and Toshiba three full length feature films where the audience can play a starring role in the film. The second film “The Beauty Inside”, took home an Emmy for “Outstanding New Approach to a Series” which was the first time an advertisement had beat out regular programming, and nabbed 3 of the 6 US Grand Prix awards at Cannes Lions. More recently, the agency’s branded content work for the Skype “Stay Together” campaign struck such an emotional chord with viewers that, according to Buzzfeed, helped people “restore their faith in the internet.” The campaign earned at Gold Pencil in Branded Entertainment at the 2014 One Show.
PJ has been named in Creativity’s annual “Creativity 50” and also in Advertising Age’s “40 under 40” for his bold creative strategies. A seasoned entrepreneur, PJ has held executive roles both at start-up agencies such as AgênciaClick, which PJ also founded, to established international agencies such as AKQA where he was ECD on major global accounts including McDonald’s, Coca-Cola, Visa, Target and Microsoft. In 2006, he created an ingenious indie film silently branded by Red Bull titled “Unflinching Triumph” that was named #1 in “What to Watch” in new media by Wall Street Journal and 'Most Amusing Parody' by Sports Illustrated.
At 40, it has been 27 years since PJ’s first internship as a programmer in 1987. 15 years since he founded Brazil’s first digital agency. 9 years since he became the youngest jury president at Cannes. And 6 years since founding Pereira & O’Dell. Still, he feels he is just getting started.
Phone: (+1) 415-284-9916
Tennessee-born Andrew O’Dell, 41, is the CEO and Co-Founder of advertising agency Pereira & O’Dell. Among the client roster are brands as varied as Intel, Mattel (Scrabble, Uno, Apples-to-Apples), Skype, Yahoo!, Burger King, Corona and Henkel North America (Dial, Purex, Renuzit). The agency’s parent company, Grupo ABC de Comunicação, is ranked 19th among the biggest Marketing Communications groups worldwide by Advertising Age (April 2011).
He is a serial entrepreneur with over 15 years experience starting businesses in the US. His strong digital background has seen the dichotomy of booms and busts true to the ad world lending to his keen awareness of future business and consumer trends. He co-Founded digital advertising agency Lot21 in 1997, and went on to become president at AKQA before co-Founding Pereira & O’Dell with PJ Pereira in April 2008.
Phone: (+1) 415-284-9916
Nancy Daum is an experienced Chief Operating Officer with over 20 years experience with rapidly growing companies in the social media, interactive gaming, ecommerce, retail, biotechnology, manufacturing and software industries. She has managed finance, administration, human resources and IT departments for various privately funded/venture backed companies whose activities including IPO’s, private placements, mergers and acquisitions, and financings including advising business school graduates through the Haas School of Business incubator for start-ups. Prior to that Nancy worked for several years in public accounting at Ernst and Young (Arthur Young) and Deloitte and Touche in San Francisco and New York and was one of the founding members of the Entrepreneurial Services Group. Nancy is a CPA (inactive) and has a BS in Accounting from Golden Gate University.
Phone: (+1) 4153426941
Originally from Oklahoma, Matt came to advertising in 1995 after studying film and economics at the University of Chicago. Matt began his career at Leo Burnett in Chicago, and then moved on to New York to join the creative shop Cliff Freeman and Partners and later BBH New York, where he developed the global strategy for the Johnnie Walker “Keep Walking” campaign.
In 2005, Matt arrived in San Francisco at Goodby, Silverstein & Partners to become the Deputy Director of the Brand Strategy group, building memorable campaigns for many brands; most famously, the Hyundai “Think About It” campaign and “Assurance” promotion. Matt left GSP to become the North American Chief Strategy Officer at McCann, and shortly after joined BBDO SF as the Director of Strategy, building a diverse strategy group and a thriving agency in his four years there.
Matt has lectured and taught account planning at the 4A’s Account Planning Group, the UC Berkeley Haas School of Business, Miami Ad School, Golden Gate University, and the San Francisco Academy of Art. Matt’s efforts have yielded 8 Gold Effies for the effectiveness of his campaigns, a Gold Jay Chiat Award for outstanding account planning, and a Gold Cannes Lion for Branded Content.
Jonathan Woytek is the Executive Creative Director at Pereira & O’Dell in San Francisco and infuses all the work he does with a deep sense of humanity which spans from beverages to technology. His creative direction for the Skype “Born Friends Family Portrait” earned a Gold Pencil in Branded Entertainment at the 2014 One Show. Woytek oversee the agency’s creative product on the west coast which includes clients such as Skype, Intel, Coca-Cola Latin America, 1-800-Contacts and Ad Council.
Woytek joined Pereira & O’Dell in 2010 spearheading a diverse range of award-winning work from Skype’s “Stay Together” campaign to the to the successful marriage of two iconic brands in the Lego/DC Super Hero Movie Maker app. Woytek was named “One of the 30 Most Creative People in Mobile Advertising” by Business Insider and the Skype film, The Born Friends Family Portrait, was named #4 on TIME’s list of “Top Ten Commercials”.
Woytek’s contribution and direction at Pereira & O’Dell has earned accolades from One Show, Cannes, Clios, Webbys, Effies, London International Awards, Creativity and Communication Arts.
Phone: (+55) 1135007195
A pioneer in the digital industry, Lent has a BA in Graphic Design and a masters degree from the Interactive Telecommunications Program at the New York University. He has started his career in 1995 at EuroRSCG New York and has worked for Hyperlinked text and DDB Brasil, founded 10 Minutos - an interactive shop later acquired by Ogilvy Brasil - and spent two years learning about mobile on Grupo.Mobi. A professor and international keynote speaker, Lent is a member of the International Academy of Digital Arts and Sciences and has been awarded in major creativity festivals including Cannes, The Clios and One Show.
Phone: (+1) 4153426941
As VP of Production, Jeff Ferro oversees all aspects of Pereira & O’Dell’s creative quality and execution of successful advertising programs. In 2014, Ferro received and AICP Award for product Integration for Skype’s “Born Friends Family Portrait”. Ferro is currently working on Intel’s fourth blockbuster social film titled “What Lives Inside” starring Colin Hanks, Academy award winner J.K. Simmons and directed by Robert Stromberg (Malificent, Avatar). He is also partnering with Brian Grazer and Ron Howard’s incubator film project New Form to produce “Dreams of Emily Bloom” launching in May 2015.
Ferro, a former Executive Producer for Foote, Cone & Belding, has also produced commercials for a wide variety of agencies including Crispin, Porter + Bogusky, Goodby, Silverstein & Partners, BBDO, Young & Rubicam and Triple Double. Some of the many brands he has worked with are Volkswagen, Toyota, Sprint, ESPN, NFL Network, University of Phoenix, Muscle Milk, Ubisoft, AOL and DIRECTV.
Phone: (+1) 347-505-7699
After winning a national photography competition in high school, Dave Arnold took the advice of his art teacher and headed to the School of Visual Arts in New York City. Within the school’s prestigious graphic design/advertising department, Dave created work that was recognized by The One Club, CMYK, Graphis and The Art Directors Club. After graduating, Dave worked at DeVito/Verdi, and Mad Dogs & Englishmen.
In 2000 Dave joined Euro RSCG where he worked for clients such as Volvo, New Balance, Evian, Intel, Partnership for a Drug-Free America and, in 2006, the launch of Howard Stern on Sirius Satellite Radio. In 2007 Dave was made creative director on Clearasil after developing their new campaign, *Clearasil May Cause Confidence. In 2008, Auditorium from that campaign won a Cannes Lion. In 2009 his Most Interesting Man work for Dos Equis was recognized with a Titanium & Integrated Lion. Later on that year Dave was the art director on The Atlantic, Think. Again. campaign which won the gold Effie.
In 2012 Dave became the Executive Creative Director of Pereira & O'Dell NY.
When not playing ping-pong, Dave can be found back at School of Visual Arts where he has been teaching an advertising class since 2004.
Phone: (+1) 415-284-9916
Molly Parsley is the Marketing and Communications Director at the international advertising agency, Pereira & O'Dell. The firm was recently named to both AdAge and Creativity’s 2013 A-Lists based on the company’s business performance, impact on clients’ businesses as well as industry leadership and innovation. Among the Pereira & O'Dell client roster are Airbnb, Skype, Mattel, Intel, BevMo, Fox Sports 1 and Henkel North America. The agency was named AdAge’s 2010 "Small Agency of the Year” and has been featured in the SF Business Times "Best Places to Work" as well as 7x7’s “Hot 20”, a list of San Francisco companies who are making their mark on the city. In June 2013, Pereira & O'Dell received an Emmy and three Grand Prixs for "The Beauty Inside", a social film presented by Intel and Toshiba.
Previously, Molly was the Marketing/PR Director at AKQA. Her efforts during her five year tenure facilitated many of the agency's accolades including “Agency of the Year” wins from AdAge, Adweek, OMMA and SHOOT Magazines as well as Creativity's first-ever Interactive Agency of the Year. AKQA was also named in Fast Company's "Fast 50", featuring the world's 50 most innovative companies.
Prior to AKQA, Molly was the Marketing & PR Manager at internet advertising firm Lot21 building Lot21’s solid reputation in emerging technologies. When Lot21 was acquired by Carat in January 2002, she then re-positioned the agency’s unique combination of media and creative capabilities.
PR News named Parsley one of “15 to Watch” for making significant strides in PR for the online marketing industry and also contributed to the launch of SF BIG as the association’s original Communications Chair. Molly started her career in 1996 at USWeb and is a graduate of Indiana University's School of Journalism.
Molly is a native of Louisville, KY, which is pronounced locally as [ˈluːǝvǝl] (listen: http://bit.ly/OYE7aW).
Phone: (+1) 415-415-284-9916 x202
Colin Spooner is an advertising and marketing professional with 15+ years experience in strategic marketing, business development, advertising, product development and project management. A former professional athlete, Colin brings his determination, talent and skill to Pereira & O'Dell.
Colin has spearheaded and directly supported business development and advertising programs for clients including Verizon, Mitsubishi, LA Lakers, Sacramento Rivercats, Mazda, Tivo, PeopleSoft and Hyatt.
Prior to joining Pereira O'Dell LLC., Colin launched and ran San Diego-based advertising company Scout Creative (subsequently acquired by Pereira O’Dell LLC).
Phone: (+1) 415-284-9916
Wilcox brings over 16 years’ of experience in business development. He began his career in Arlington, VA, working with both clients and agencies in the Mid-Atlantic region before relocating to San Francisco in 2009 to run USA TODAY's West Coast Integrated Advertising Sales operation.