Pereira & O'Dell, San Francisco Follow Update

  • 215 2nd Street, Ste 100
  • San Francisco, California 94105
  • United States
  • Phone: (+1) 415-284-9916
Number of Employees: 120
PJ Pereira
Chief Creative Officer
Phone: (+1) 415-284-9916

PJ started his career as a programmer at the tender age of 13 in Brazil. Now 40, he has achieved a career-long list that includes 3 Grand Prix at Cannes, an Emmy, and has authored a trilogy of books which is now in negotiations for a movie deal. Fast Company Named Pereira & O’Dell “One of the Most Innovative Companies in Advertising” and the agency ranked among both AdAge and Creativity’s “A-Lists”. And that’s just the past year! But in PJ’s mind, he’s just getting started.

PJ Pereira is CCO and co-founder of Pereira & O’Dell, which has offices in San Francisco, New York, São Paulo and Rio de Janeiro. Founded in 2008, the agency’s success has stemmed from everything including pioneering social film for Intel and Toshiba to creating a smokable songbook for Snoop Dogg.

The agency operates under the mantra “What if advertising were invented today?” which alleviates all distinctions between forms of media as the agency is constantly looking at the tools they are given to tell a story. A sweet spot for the agency has been branded content. Pereira & O’Dell has created for Intel and Toshiba three full length feature films where the audience can play a starring role in the film. The second film “The Beauty Inside”, took home an Emmy for “Outstanding New Approach to a Series” which was the first time an advertisement had beat out regular programming, and nabbed 3 of the 6 US Grand Prix awards at Cannes Lions. More recently, the agency’s branded content work for the Skype “Stay Together” campaign struck such an emotional chord with viewers that, according to Buzzfeed, helped people “restore their faith in the internet.” The campaign earned at Gold Pencil in Branded Entertainment at the 2014 One Show.

PJ has been named in Creativity’s annual “Creativity 50” and also in Advertising Age’s “40 under 40” for his bold creative strategies. A seasoned entrepreneur, PJ has held executive roles both at start-up agencies such as AgênciaClick, which PJ also founded, to established international agencies such as AKQA where he was ECD on major global accounts including McDonald’s, Coca-Cola, Visa, Target and Microsoft. In 2006, he created an ingenious indie film silently branded by Red Bull titled “Unflinching Triumph” that was named #1 in “What to Watch” in new media by Wall Street Journal and 'Most Amusing Parody' by Sports Illustrated.
At 40, it has been 27 years since PJ’s first internship as a programmer in 1987. 15 years since he founded Brazil’s first digital agency. 9 years since he became the youngest jury president at Cannes. And 6 years since founding Pereira & O’Dell. Still, he feels he is just getting started. 

Andrew O'Dell
Phone: (+1) 415-284-9916

Tennessee-born Andrew O’Dell, 41, is the CEO and Co-Founder of advertising agency Pereira & O’Dell. Among the client roster are brands as varied as Intel, Mattel (Scrabble, Uno, Apples-to-Apples), Skype, Yahoo!, Burger King, Corona and Henkel North America (Dial, Purex, Renuzit). The agency’s parent company, Grupo ABC de Comunicação, is ranked 19th among the biggest Marketing Communications groups worldwide by Advertising Age (April 2011).

He is a serial entrepreneur with over 15 years experience starting businesses in the US. His strong digital background has seen the dichotomy of booms and busts true to the ad world lending to his keen awareness of future business and consumer trends. He co-Founded digital advertising agency Lot21 in 1997, and went on to become president at AKQA before co-Founding Pereira & O’Dell with PJ Pereira in April 2008. 

Nancy Daum
Chief Financial Officer
Phone: (+1) 415-284-9916

Nancy Daum is an experienced Chief Operating Officer with over 20 years experience with rapidly growing companies in the social media, interactive gaming, ecommerce, retail, biotechnology, manufacturing and software industries. She has managed finance, administration, human resources and IT departments for various privately funded/venture backed companies whose activities including IPO’s, private placements, mergers and acquisitions, and financings including advising business school graduates through the Haas School of Business incubator for start-ups. Prior to that Nancy worked for several years in public accounting at Ernst and Young (Arthur Young) and Deloitte and Touche in San Francisco and New York and was one of the founding members of the Entrepreneurial Services Group. Nancy is a CPA (inactive) and has a BS in Accounting from Golden Gate University. 

Matt Herrmann
Chief Strategy Officer
Phone: (+1) 4153426941
since October 2014

Originally from Oklahoma, Matt came to advertising in 1995 after studying film and economics at the University of Chicago. Matt began his career at Leo Burnett in Chicago, and then moved on to New York to join the creative shop Cliff Freeman and Partners and later BBH New York, where he developed the global strategy for the Johnnie Walker “Keep Walking” campaign. 

In 2005, Matt arrived in San Francisco at Goodby, Silverstein & Partners to become the Deputy Director of the Brand Strategy group, building memorable campaigns for many brands; most famously, the Hyundai “Think About It” campaign and “Assurance” promotion. Matt left GSP to become the North American Chief Strategy Officer at McCann, and shortly after joined BBDO SF as the Director of Strategy, building a diverse strategy group and a thriving agency in his four years there.

Matt has lectured and taught account planning at the 4A’s Account Planning Group, the UC Berkeley Haas School of Business, Miami Ad School, Golden Gate University, and the San Francisco Academy of Art. Matt’s efforts have yielded 8 Gold Effies for the effectiveness of his campaigns, a Gold Jay Chiat Award for outstanding account planning, and a Gold Cannes Lion for Branded Content. 

Jaime Robinson
VP, Executive Creative Director
Phone: (+1) 415-284-9916

Jaime Robinson is Executive Creative Director at Pereira & O’Dell where she combines digital, traditional, design and branded content ideas for clients such as Intel, Toshiba, Mattel and Skype. Most recently Jaime led the creative development and direction for “The Beauty Inside”, a social film for Intel and Toshiba that earned the agency an Emmy for “Outstanding New Approach” as well as an impressive three Grand Prix at Cannes for Film, Cyber and Branded Content.

14 years ago, Jaime fumbled her way into a copywriter internship at the unorthodox NYC boutique shop, Mad Dogs and Englishmen. What followed was a love for messing with format, surprising audiences and telling stories that get the consumer’s imagination going. Having “done time” at both traditional and digital agencies (including TBWA\Chiat\Day, SF and EVB), Jaime’s work for clients like adidas, Levi’s,, Ray-Ban and Haribo Gummi Bears spans across almost every kind of media – from multimillion dollar effects spots to OOH to custom rock songs for soccer teams.

Jaime’s approach to creativity and marketing earned her a spot in Fast Company’s “Top 100 Most Creative People in Business” in 2013. In her regular life, Jaime loves to sew, knit and write stories with her kids, and has an Executive Creative Director husband who also spends too much time thinking about advertising. Most recently Jaime served as the President of the Mobile jury at the 61st Cannes Lions Festival of Creativity. 

Michel Lent
Managing Director, Sao Paulo
Phone: (+55) 1135007195

A pioneer in the digital industry, Lent has a BA in Graphic Design and a masters degree from the Interactive Telecommunications Program at the New York University. He has started his career in 1995 at EuroRSCG New York and has worked for Hyperlinked text and DDB Brasil, founded 10 Minutos - an interactive shop later acquired by Ogilvy Brasil - and spent two years learning about mobile on Grupo.Mobi. A professor and international keynote speaker, Lent is a member of the International Academy of Digital Arts and Sciences and has been awarded in major creativity festivals including Cannes, The Clios and One Show. 

Dave Arnold
Executive Creative Director, NY
Phone: (+1) 347-505-7699

After winning a national photography competition in high school, Dave Arnold took the advice of his art teacher and headed to the School of Visual Arts in New York City. Within the school’s prestigious graphic design/advertising department, Dave created work that was recognized by The One Club, CMYK, Graphis and The Art Directors Club. After graduating, Dave worked at DeVito/Verdi, and Mad Dogs & Englishmen.

In 2000 Dave joined Euro RSCG where he worked for clients such as Volvo, New Balance, Evian, Intel, Partnership for a Drug-Free America and, in 2006, the launch of Howard Stern on Sirius Satellite Radio. In 2007 Dave was made creative director on Clearasil after developing their new campaign, *Clearasil May Cause Confidence. In 2008, Auditorium from that campaign won a Cannes Lion. In 2009 his Most Interesting Man work for Dos Equis was recognized with a Titanium & Integrated Lion. Later on that year Dave was the art director on The Atlantic, Think. Again. campaign which won the gold Effie.

In 2012 Dave became the Executive Creative Director of Pereira & O'Dell NY.

When not playing ping-pong, Dave can be found back at School of Visual Arts where he has been teaching an advertising class since 2004. 

Colin Spooner
VP, Marketing
Phone: (+1) 415-415-284-9916 x202
Contact for
  • - New Business

Colin Spooner is an advertising and marketing professional with 15+ years experience in strategic marketing, business development, advertising, product development and project management. A former professional athlete, Colin brings his determination, talent and skill to Pereira & O'Dell.

Colin has spearheaded and directly supported business development and advertising programs for clients including Verizon, Mitsubishi, LA Lakers, Sacramento Rivercats, Mazda, Tivo, PeopleSoft and Hyatt.

Prior to joining Pereira O'Dell LLC., Colin launched and ran San Diego-based advertising company Scout Creative (subsequently acquired by Pereira O’Dell LLC). 

Molly Parsley
Marketing & Communications Director
Phone: (+1) 415-284-9916
Contact for
  • - Public Relations

Molly Parsley is the Marketing and Communications Director at the international advertising agency, Pereira & O'Dell. The firm was recently named to both AdAge and Creativity’s 2013 A-Lists based on the company’s business performance, impact on clients’ businesses as well as industry leadership and innovation. Among the Pereira & O'Dell client roster are Airbnb, Skype, Mattel, Intel, BevMo, Fox Sports 1 and Henkel North America. The agency was named AdAge’s 2010 "Small Agency of the Year” and has been featured in the SF Business Times "Best Places to Work" as well as 7x7’s “Hot 20”, a list of San Francisco companies who are making their mark on the city. In June 2013, Pereira & O'Dell received an Emmy and three Grand Prixs for "The Beauty Inside", a social film presented by Intel and Toshiba.

Previously, Molly was the Marketing/PR Director at AKQA. Her efforts during her five year tenure facilitated many of the agency's accolades including “Agency of the Year” wins from AdAge, Adweek, OMMA and SHOOT Magazines as well as Creativity's first-ever Interactive Agency of the Year. AKQA was also named in Fast Company's "Fast 50", featuring the world's 50 most innovative companies.

Prior to AKQA, Molly was the Marketing & PR Manager at internet advertising firm Lot21 building Lot21’s solid reputation in emerging technologies. When Lot21 was acquired by Carat in January 2002, she then re-positioned the agency’s unique combination of media and creative capabilities.

PR News named Parsley one of “15 to Watch” for making significant strides in PR for the online marketing industry and also contributed to the launch of SF BIG as the association’s original Communications Chair. Molly started her career in 1996 at USWeb and is a graduate of Indiana University's School of Journalism.

Molly is a native of Louisville, KY, which is pronounced locally as [ˈluːǝvǝl] (listen: 

Chris Wilcox
VP, Partnerships
Phone: (+1) 415-284-9916
since September 2014
Contact for
  • - New Business

Wilcox brings over 16 years’ of experience in business development. He began his career in Arlington, VA, working with both clients and agencies in the Mid-Atlantic region before relocating to San Francisco in 2009 to run USA TODAY's West Coast Integrated Advertising Sales operation.