Agency Profile

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Pereira & O'Dell San Francisco, United States Full Service

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Philosophy & Competitive Advantages

Think like a marketer. Behave like an entertainer. Move like a tech startup.


We believe that we must Think Like A Marketer. This means putting ourselves in your shoes and taking a hard look at the specific business problems being addressed. It is not enough to just solve one communication challenge - we believe our solutions must be anchored much deeper than that. And we know we must Behave Like An Entertainer. We want everything we create to intentionally and joyfully blur the lines between traditional messaging and full-on entertainment. Let's surprise them. Let's delight them. Let's make them laugh, cry, and think. Let's bring them meaningful content that they want; and build a meaningful relationship with them in the process! Finally, we know that we need to Move Like A Tech Startup. The landscape is changing on a constant and continual basis; successful marketers no longer have the luxury of casually-paced planning, ideation, and production. We firmly believe in the tech startup mentality of bold ideation and in-market iteration. They listen to what their users are saying and they aren’t afraid to change. Let's be fast, fearless and fluid. 

Network Description


Trade Organizations

Association of National Advertisers, Inc. (United States)
The One Club (United States)
Association of Independent Commercial Producers (United States)

Contacts

New Business

Chris Wilcox
VP, Partnerships
Phone: (+1) 415-284-9916
chris.wilcox@pereiraodell.com

Team

Number of Employees: 170
PJ Pereira
Chief Creative Officer
Phone: (+1) 415-284-9916
pj.pereira@pereiraodell.com
Andrew O'Dell
CEO
Phone: (+1) 415-284-9916
andrew.odell@pereiraodell.com
Nancy Daum
Chief Financial Officer
Phone: (+1) 415-284-9916
nancy.daum@pereiraodell.com
Matt Herrmann
Chief Strategy Officer
Phone: (+1) 4153426941
matt.hermann@pereiraodell.com
Jonathan Woytek
Executive Creative Director

Michel Lent
Managing Director, Sao Paulo
Phone: (+55) 1135007195
michel.lent@pereiraodell.com
Jeff Ferro
VP Production
Phone: (+1) 4153426941
molly.parsley@pereiraodell.com
Dave Arnold
Executive Creative Director, NY
Phone: (+1) 347-505-7699
dave.arnold@pereiraodell.com
Molly Parsley
Marketing & Communications Director
Phone: (+1) 415-284-9916
molly.parsley@pereiraodell.com
Colin Spooner
VP, POD Entertainment
Phone: (+1) 415-415-284-9916 x202
colin.spooner@pereiraodell.com
Chris Wilcox
VP, Partnerships
Phone: (+1) 415-284-9916
chris.wilcox@pereiraodell.com

Campaigns

  • Advertiser: Intel Corporation
  • Brand: Dell Venue 8 7000
  • Name: What Lives Inside
  • Advertiser: Coca-Cola Company
  • Brand: Coca-Cola
  • Name: #TrueFriendship (#VerdaderoAmigo)
  • Advertiser: Skype
  • Brand: Skype
  • Name: “Finding Donut” Matryoshka Dolls
  • Advertiser: Skype
  • Brand: Skype
  • Name: “Finding Donut” Matryoshka Dolls
  • Advertiser: Skype
  • Brand: Skype
  • Name: “Finding Donut” Matryoshka Dolls
  • Advertiser: Ad Council
  • Brand: Keep America Beautiful
  • Name: I want to be Recycled
  • Advertiser: Skype
  • Brand: Skype
  • Name: The Things We Can Do
  • Advertiser: Intel Corporation
  • Brand: Toshiba laptop with Intel inside
  • Name: The Beauty Inside
  • Advertiser: Skype
  • Brand: Skype
  • Name: It's Time for Skype
  • Advertiser: Mattel, Inc.
  • Brand: Scrabble
  • Name: Letters and People
  • Advertiser: Mattel, Inc.
  • Brand: Scrabble
  • Name: Crazy Combinations
  • Advertiser: Grupo Modelo
  • Brand: Corona
  • Name: Find Your Beach for the Game
  • Advertiser: Lego
  • Brand: LEGO
  • Name: LEGO Super Heroes Movie Maker
  • Advertiser: Snoop Dogg
  • Brand: King Size Slim Rolling Papers
  • Name: Snoop Dogg's Smokable Book
  • Advertiser: Yahoo!
  • Brand: Yahoo Screen
  • Name: Yahoo! Tap Joint
  • Advertiser: Intel Corporation
  • Brand: Toshiba laptop with Intel inside
  • Name: The Inside Experience
  • Advertiser: B
  • Brand: B Honey Cachaca
  • Name: B Honey Cachaca
  • Advertiser: Lego
  • Brand: Lego
  • Name: Click
  • Advertiser: 1-800 CONTACTS, Inc.
  • Brand: 1-800 CONTACTS
  • Name: Never run out of contacts
  • Advertiser: Memorial Sloan-Kettering
  • Brand: Memorial Sloan Kettering Cancer Center
  • Name: More science. Less fear.
  • Advertiser: Airbnb
  • Brand: Airbnb
  • Name: Views
  • Advertiser: Airbnb
  • Brand: Airbnb
  • Name: Airbnb #SochiProblems
  • Advertiser: Guitar Center
  • Brand: Guitar Center
  • Name: "All We Sell Is The Greatest Feeling On Earth"
  • Advertiser: Intel Corporation
  • Brand: Intel + Toshiba
  • Name: The Power Inside
  • Advertiser: Skype
  • Brand: Skype
  • Name: Skype "Stay Together" Family Portraits
  • Advertiser: Realtor.com
  • Brand: Realtor.com
  • Name: Find It First
  • Advertiser: PJ Pereira
  • Brand: Deuses de Dois Mundos (“Gods of Both Worlds”)
  • Name: Deuses de Dois Mundos (“Gods of Both Worlds”)
  • Advertiser: Skype
  • Brand: Skype
  • Name: Rerouted: A Skype Travel Challenge
  • Advertiser: Skype
  • Brand: Skype
  • Name: Rerouted
  • Advertiser: Skype
  • Brand: Skype
  • Name: Stay Together
  • Advertiser: Henkel AG & Co.
  • Brand: Renuzit
  • Name: Choose Them All
  • Advertiser: Gym-Mark, Inc.
  • Brand: Gymboree
  • Name: Today we've got to Play!
  • Advertiser: Ad Council
  • Brand: Keep America Beautiful
  • Name: I want to be
  • Advertiser: Callegari
  • Brand: Callegari Olive Oil
  • Name: Callegari Olive Oil Brand Identity
  • Advertiser: Ad Council
  • Brand: Keep America Beautiful
  • Name: "I want to be" a bench
  • Advertiser: New Era Cap Company, Inc.
  • Brand: New Era
  • Name: Fly Your Own Flag
  • Advertiser: Snoop Dogg King Size Slim Rolling Papers
  • Brand: Snoop Dogg King Size Slim Rolling Papers
  • Name: Snoop Rolling Words
  • Advertiser: Intel Corporation
  • Brand: Intel + Toshiba
  • Name: The Beauty Inside

Awards

Award Distinction Category Brand Year
Cannes Lions International Festival of Creativity Silver Lion Use or Integration of Music Intel + Toshiba 2014
Cannes Lions International Festival of Creativity Bronze Lion Non-Fiction: Online Skype 2014
Cannes Lions International Festival of Creativity Bronze Lion Campaign Webisodes/Series Intel + Toshiba 2014
Cannes Lions International Festival of Creativity Bronze Lion Targeted Conversations at Scale (including social listening and conversational insight) Airbnb 2014
Cannes Lions International Festival of Creativity Bronze Lion Targeted Conversations at Scale (including social listening and conversational insight) Airbnb 2014
Cannes Lions International Festival of Creativity Bronze Lion Use/Curation of Image(s) Skype 2014
Cannes Lions International Festival of Creativity Bronze Lion Storytelling Skype 2014
Cannes Lions International Festival of Creativity Silver Lion Campaign Webisodes/Series Skype 2014
Cannes Lions International Festival of Creativity Silver Lion Campaign Webisodes/Series Skype 2014
Cannes Lions International Festival of Creativity Silver Lion Campaign Webisodes/Series Skype 2014
Cannes Lions International Festival of Creativity Silver Lion Commercial Public Services Skype 2014
Cannes Lions International Festival of Creativity Bronze Lion Response/Real-Time Activity (including crowdsourcing) Airbnb 2014
Cíclope International Advertising Craft Festival Gold Branded Content Skype 2014
Creative Media Awards Winner Branded Content Skype 2014
Cristal Festival Emerald Best Use of Music Airbnb 2014
One Screen Film Festival Winner Branded Content Intel + Toshiba 2014
One Screen Film Festival Best Editing Skype 2014
The One Show Merit Online Skype 2014
The One Show Merit Online Skype 2014
The Webby Awards Nominee Tourism & Leisure Airbnb 2014
The Webby Awards Nominee Online Guerilla & Innovation Airbnb 2014
Cannes Lions International Festival of Creativity Silver Lion Best Video Toshiba laptop with Intel inside 2013
Cannes Lions International Festival of Creativity Silver Lion Community Applications Intel + Toshiba 2013
Cannes Lions International Festival of Creativity Gold Lion Best Copywriting Intel + Toshiba 2013
Cannes Lions International Festival of Creativity Silver Lion Durable Goods Intel + Toshiba 2013
Cannes Lions International Festival of Creativity Bronze Lion Other Consumer Products (including Durable Goods) Intel + Toshiba 2013
Cannes Lions International Festival of Creativity Bronze Lion Campaign Entertainment & Leisure Scrabble 2013
Cannes Lions International Festival of Creativity Bronze Campaign Entertainment & Leisure Scrabble 2013
Cannes Lions International Festival of Creativity Bronze Lion Campaign Entertainment & Leisure Scrabble 2013
Cannes Lions International Festival of Creativity Silver Lion Best Use Or Integration Of Digital Or Social Media Toshiba laptop with Intel inside 2013
Cannes Lions International Festival of Creativity Silver Lion Best Use Or Integration Of User-Generated Content Toshiba laptop with Intel inside 2013
Cannes Lions International Festival of Creativity Gold Lion Best Integrated Content Campaign Toshiba laptop with Intel inside 2013
Cannes Lions International Festival of Creativity Grand Prix Best Fictional Program, Series Or Film Where A Client Has Successfully Created A Drama, Comedy Or Miniseries Around A Product Or Brand Toshiba laptop with Intel inside 2013
Cannes Lions International Festival of Creativity Grand Prix Campaign Internet Film Series Toshiba laptop with Intel inside 2013
Cannes Lions International Festival of Creativity Grand Prix Campaign Internet Film Series Toshiba laptop with Intel inside 2013
Cannes Lions International Festival of Creativity Grand Prix Campaign Internet Film Series Toshiba laptop with Intel inside 2013
Cannes Lions International Festival of Creativity Grand Prix Campaign Internet Film Series Toshiba laptop with Intel inside 2013
Cannes Lions International Festival of Creativity Grand Prix Campaign Internet Film Series Toshiba laptop with Intel inside 2013
Cannes Lions International Festival of Creativity Grand Prix Campaign Internet Film Series Toshiba laptop with Intel inside 2013
Cannes Lions International Festival of Creativity Grand Prix Different And Separate Elements For The Same Concept (E.G. 1 Banner, 1 E-Mail, 1 Website) Intel + Toshiba 2013
CLIO Awards Bronze Design : Direct Marketing Snoop Dogg King Size Slim Rolling Papers 2013
CLIO Awards Gold Print Snoop Dogg King Size Slim Rolling Papers 2013
CLIO Awards Gold Film Intel + Toshiba 2013
CLIO Awards Gold Film: Online Campaign Intel + Toshiba 2013
CLIO Awards Gold Branded Entertainment: Print King Size Slim Rolling Papers 2013
CLIO Awards Gold Campaign Online Intel + Toshiba 2013
Commercial of the Week ADWEEK Advertising Skype 2013
International ANDY Awards Gold Tobacco Products Snoop Dogg King Size Slim Rolling Papers 2013
International ANDY Awards Gold Branded Content Intel + Toshiba 2013
International ANDY Awards Gold Consumer Generated Content Intel + Toshiba 2013
London International Awards - LIA Gold Branded Content Toshiba laptop with Intel inside 2013
London International Awards - LIA Gold Branded Content Toshiba laptop with Intel inside 2013
London International Awards - LIA Gold Branded Content Toshiba laptop with Intel inside 2013
London International Awards - LIA Gold Branded Content Toshiba laptop with Intel inside 2013
London International Awards - LIA Gold Branded Content Toshiba laptop with Intel inside 2013
London International Awards - LIA Gold Branded Content Toshiba laptop with Intel inside 2013
London International Awards - LIA Gold Branded Content Intel + Toshiba 2013
The One Show Silver Pencil Online Intel + Toshiba 2013
The One Show Silver Pencil Online Intel + Toshiba 2013
The One Show Bronze Pencil Promotional items - Single or Campaign Snoop Dogg King Size Slim Rolling Papers 2013
The Webby Awards Winner Mobile & Apps: Best Use of Entertainment LEGO 2013
The Webby Awards Winner Online Film & Video: Best Branded Entertainment - Long Form Intel + Toshiba 2013
The Webby Awards Winner Online Film & Video: Best Drama Toshiba laptop with Intel inside 2013
TIME Magazine Top 10 Commercials of the Year Advertising Skype 2013
Top Five Short-Form Web Series of 2013 The VideoInk Web Series Intel + Toshiba 2013
Advertising Age Viral Video Awards Gold Facebook Fan Power Toshiba laptop with Intel inside 2012
AICP Shortlist Product Integration Toshiba laptop with Intel inside 2012
Cannes Lions International Festival of Creativity Shortlist Cyber Lions Best Video Toshiba laptop with Intel inside 2012
Cannes Lions International Festival of Creativity Shortlist Promo & Activation Toshiba laptop with Intel inside 2012
Cannes Lions International Festival of Creativity Shortlist PR Toshiba laptop with Intel inside 2012
Cannes Lions International Festival of Creativity Bronze Lion Copywriting Lego 2012
Cannes Lions International Festival of Creativity Bronze Lion Small Scale Special Solutions King Size Slim Rolling Papers 2012
Cannes Lions International Festival of Creativity Gold Lion Best use or integration of offline media such as print, outdoor, etc King Size Slim Rolling Papers 2012
Digiday Video Awards Best in Show Toshiba laptop with Intel inside 2012
HOW International Design Awards Winner Packaging Design B Honey Cachaca 2012
I.D. Magazine Annual Design Review Winner Packaging Design B Honey Cachaca 2012
London International Awards - LIA Bronze Mobile Apps LEGO 2012
London International Awards - LIA Bronze Recreational LEGO 2012
National ADDY® Awards Gold Webisodes Toshiba laptop with Intel inside 2012
OMMA Awards Best Use of Gaming Gaming Yahoo Screen 2012
One Show Design Finalist Package Design B Honey Cachaca 2012
One Show Entertainment Gold Web Films / Long form Toshiba laptop with Intel inside 2012
One Show Interactive Awards Silver Web series Toshiba laptop with Intel inside 2012
The Dieline Awards Silver Spirits B Honey Cachaca 2012
Cíclope International Advertising Craft Festival Silver Best Original Music Lego 2011
Cíclope International Advertising Craft Festival Gold Best Stop Motion Animation Lego 2011
Cíclope International Advertising Craft Festival Silver Best Cinematography Lego 2011
Cíclope International Advertising Craft Festival Bronze Best Direction Lego 2011
CLIO Awards Bronze Product/ Service Lego 2011
CLIO Awards Bronze animation Lego 2011
CLIO Awards Silver Direction Lego 2011
London International Awards - LIA Silver Winner Animation Lego 2011

Clients

Advertiser Brand Business Sector Type of Work since
1-800 CONTACTS, Inc. 1-800-CONTACTS Health & Pharmaceutical Products
  • Television
2014
Coca-Cola Company Coca-Cola Latin America Soft Drinks, Tonics
  • Web Film
2014
Airbnb Airbnb Hotels, Resorts
  • Television & Cinema
2013
Bevmo! Bevmo! Department Stores, Supermarkets
  • Television
  • Web Advertising/Banners
  • Catalog
  • Brochure
  • Direct Mail
  • Packaging, Branding & Design
  • Media Buying
  • Media Planning
2011
Burger King Burger King Retail, Distribution & Restaurants
  • Television
2012
Crown Imports LLC Corona Extra Beers, Ciders, Lagers
  • Web Advertising/Banners
  • Gaming
  • Mobile Advertising
  • Social Media
2010
Crown Imports LLC Corona Light Beers, Ciders, Lagers
  • Web Advertising/Banners
  • Gaming
  • Mobile Advertising
  • Social Media
2010
Fiat Fiat Brazil Compact & Small Cars
  • Social Media
2012
Fox Sports 1 Fox Sports 1 TV/Radio Programs & Stations
  • Television
2013
Henkel AG & Co. Dial Bath, Shower Gels
2011
Henkel AG & Co. Purex Household Products & Maintenance
  • Television & Cinema
  • Print
2011
Henkel AG & Co. Renuzit Cleaning Products, Soaps, Detergents
2011
Henkel AG & Co. Soft Scrub Cleaning Products, Soaps, Detergents
2011
Intel Corporation Intel & Toshiba Computers, PDAs & Calculators
  • Cinema
  • Movie Trailer
  • Web Advertising/Banners
  • Web Film
  • Mobile Advertising
  • Social Media
  • Poster
  • Media Buying
  • Media Planning
2011
Jawbone JAMBOX TV, Hi-Fi, Video, Personal Stereo & Accessories
  • Web Film
  • Social Media
  • Events
2011
Lego Lego Toys & Games
  • Web Site
  • Intranet/Extranet Site
  • Web Film
  • Mobile Advertising
  • Events
  • Poster
2008
Mattel, Inc. Apples to Apples Toys & Games
  • Television & Cinema
2011
Mattel, Inc. Apptivity Culture, Leisure & Sport
  • Television & Cinema
  • Trade Show Booth
2011
Mattel, Inc. Scrabble Toys & Games
  • Television & Cinema
  • Packaging, Branding & Design
  • Promotion & Event
2011
Skype Skype Other Online Services
  • Television
  • Web Advertising/Banners
  • Web Site
  • Intranet/Extranet Site
  • Social Media
  • Magazine
  • Promotional Products/Collectible
  • Events
  • Trade Show Booth
  • Sponsoring
  • Integrated Media/360 Activation
  • Billboard
  • Transportation & Vehicles
  • Media Buying
  • Media Planning
2011
The Cheesecake Factory The Cheesecake Factory Restaurants & Fast Food
  • Web Advertising/Banners
  • Social Media
  • Coupon
  • POP Material Design
  • POP Display
  • Billboard
  • Radio
  • Media Buying
  • Media Planning
2011
Yahoo! Yahoo! Internet Sites (Excluding ISPs)
  • Web Advertising/Banners
  • Web Site
  • Intranet/Extranet Site
  • Gaming
2011