Agency Profile

Pereira & O'Dell, San Francisco

  • 215 2nd Street, Ste 100
  • San Francisco, California 94105
  • United States
  • Phone: 415 284-9916

Network Description

Grupo ABC de Comunicacao is the largest communication company in Brazil. Founded in 2002, the network consists of companies in global markets specializing in advertising, branding services, marketing services, entertainment and content. The company is currently ranked 19th in the world by Ad Age with global annual revenues in excess of $275 million. With over 1500 employees, the company was designated as a Global Growth Company at the World Economic Forum in Davos and is led by Nizan Guanaes, identified by the media as one of the 100 most influential Brazilians. 

Trade Organizations

The One Club (United States)
Association of National Advertisers, Inc. (United States)

Personnel

Number of Employees: 120
PJ Pereira
Chief Creative Officer
Phone: 415-284-9916
pj.pereira@pereiraodell.com
Andrew O'Dell
CEO
Phone: 415-284-9916
andrew.odell@pereiraodell.com
Nancy Daum
Chief Financial Officer
Phone: 415-284-9916
nancy.daum@pereiraodell.com
Colin Spooner
VP, Marketing
Phone: 415-415-284-9916 x202
colin.spooner@pereiraodell.com
Michel Lent
Managing Director, Sao Paulo
Phone: 551135007195
michel.lent@pereiraodell.com
Jaime Robinson
Executive Creative Director
Phone: 415-284-9916
molly.parsley@pereiraodell.com
Dave Arnold
Executive Creative Director, NY
Phone: 347-505-7699
dave.arnold@pereiraodell.com
Molly Parsley
Marketing & Communications Director
Phone: 415-284-9916
molly.parsley@pereiraodell.com

Campaigns

Clients

Advertiser Brand Business Sector Type of Work since
Airbnb Airbnb Hotels, Resorts
  • Television & Cinema
2013
Bevmo! Bevmo! Department Stores, Supermarkets
  • Television
  • Internet Ad / Banner
  • Catalog
  • Brochure
  • Direct Mail
  • Packaging, Branding & Design
  • Media Buying
  • Media Planning
2011
Burger King Burger King Retail, Distribution & Restaurants
  • Television
2012
Crown Imports LLC Corona Extra Beers, Ciders, Lagers
  • Internet Ad / Banner
  • Gaming
  • Mobile Advertising
  • Social Media
2010
Crown Imports LLC Corona Light Beers, Ciders, Lagers
  • Internet Ad / Banner
  • Gaming
  • Mobile Advertising
  • Social Media
2010
Fiat Fiat Brazil Compact & Small Cars
  • Social Media
2012
Fox Sports 1 Fox Sports 1 TV/Radio Programs & Stations
  • Television
2013
Henkel AG & Co. Dial Bath, Shower Gels
2011
Henkel AG & Co. Purex Household Products & Maintenance
  • Television & Cinema
  • Print
2011
Henkel AG & Co. Renuzit Cleaning Products, Soaps, Detergents
2011
Henkel AG & Co. Soft Scrub Cleaning Products, Soaps, Detergents
2011
Intel Corporation Intel & Toshiba Computers, PDAs & Calculators
  • Cinema
  • Movie Trailer
  • Internet Ad / Banner
  • Web Film / Viral
  • Mobile Advertising
  • Social Media
  • Poster
  • Media Buying
  • Media Planning
2011
Jawbone JAMBOX TV, Hi-Fi, Video, Personal Stereo & Accessories
  • Web Film / Viral
  • Social Media
  • Events
2011
Lego Lego Toys & Games
  • Web Site
  • Intranet / Extranet Site
  • Web Film / Viral
  • Mobile Advertising
  • Events
  • Poster
2008
Mattel, Inc. Apples to Apples Toys & Games
  • Television & Cinema
2011
Mattel, Inc. Apptivity Culture, Leisure & Sport
  • Television & Cinema
  • Trade Show Booth
2011
Mattel, Inc. Scrabble Toys & Games
  • Television & Cinema
  • Packaging, Branding & Design
  • Promotion & Event
2011
Skype Skype Other Online Services
  • Television
  • Internet Ad / Banner
  • Web Site
  • Intranet / Extranet Site
  • Social Media
  • Magazine
  • Promotional Products / Collectible
  • Events
  • Trade Show Booth
  • Sponsoring
  • 360° Activation platform
  • Billboard
  • Transportation & Vehicles
  • Media Buying
  • Media Planning
2011
The Cheesecake Factory The Cheesecake Factory Restaurants & Fast Food
  • Internet Ad / Banner
  • Social Media
  • Coupon
  • POP Material Design
  • POP Display
  • Billboard
  • Radio
  • Media Buying
  • Media Planning
2011
Yahoo! Yahoo! Internet Sites (Excluding ISPs)
  • Internet Ad / Banner
  • Web Site
  • Intranet / Extranet Site
  • Gaming
2011

Awards

award Distinction Category Brand Year
Creative Media Awards Winner Branded Content Skype 2014
One Screen Film Festival Winner Branded Content Intel + Toshiba 2014
One Screen Film Festival Best Editing Skype 2014
CLIO Awards Gold Film: Online Campaign Intel + Toshiba 2013
CLIO Awards Gold Branded Entertainment: Print King Size Slim Rolling Papers 2013
CLIO Awards Gold Campaign Online Intel + Toshiba 2013
Commercial of the Week ADWEEK Advertising Skype 2013
The Webby Awards Winner Mobile & Apps: Best Use of Entertainment LEGO 2013
The Webby Awards Winner Online Film & Video: Best Branded Entertainment - Long Form Intel + Toshiba 2013
The Webby Awards Winner Online Film & Video: Best Drama Toshiba laptop with Intel inside 2013
TIME Magazine Top 10 Commercials of the Year Advertising Skype 2013
Top Five Short-Form Web Series of 2013 The VideoInk Web Series Intel + Toshiba 2013
Cannes Lions International Festival of Creativity Silver Lion Best Video Toshiba laptop with Intel inside 2013
Cannes Lions International Festival of Creativity Silver Lion Community Applications Intel + Toshiba 2013
Cannes Lions International Festival of Creativity Gold Lion Best Copywriting Intel + Toshiba 2013
Cannes Lions International Festival of Creativity Silver Lion Durable Goods Intel + Toshiba 2013
Cannes Lions International Festival of Creativity Bronze Lion Other Consumer Products (including Durable Goods) Intel + Toshiba 2013
Cannes Lions International Festival of Creativity Bronze Lion Campaign Entertainment & Leisure Scrabble 2013
Cannes Lions International Festival of Creativity Bronze Campaign Entertainment & Leisure Scrabble 2013
Cannes Lions International Festival of Creativity Bronze Lion Campaign Entertainment & Leisure Scrabble 2013
Cannes Lions International Festival of Creativity Silver Lion Best Use Or Integration Of Digital Or Social Media Toshiba laptop with Intel inside 2013
Cannes Lions International Festival of Creativity Silver Lion Best Use Or Integration Of User-Generated Content Toshiba laptop with Intel inside 2013
Cannes Lions International Festival of Creativity Gold Lion Best Integrated Content Campaign Toshiba laptop with Intel inside 2013
Cannes Lions International Festival of Creativity Grand Prix Best Fictional Program, Series Or Film Where A Client Has Successfully Created A Drama, Comedy Or Miniseries Around A Product Or Brand Toshiba laptop with Intel inside 2013
Cannes Lions International Festival of Creativity Grand Prix Campaign Internet Film Series Toshiba laptop with Intel inside 2013
Cannes Lions International Festival of Creativity Grand Prix Campaign Internet Film Series Toshiba laptop with Intel inside 2013
Cannes Lions International Festival of Creativity Grand Prix Campaign Internet Film Series Toshiba laptop with Intel inside 2013
Cannes Lions International Festival of Creativity Grand Prix Campaign Internet Film Series Toshiba laptop with Intel inside 2013
Cannes Lions International Festival of Creativity Grand Prix Campaign Internet Film Series Toshiba laptop with Intel inside 2013
Cannes Lions International Festival of Creativity Grand Prix Campaign Internet Film Series Toshiba laptop with Intel inside 2013
Cannes Lions International Festival of Creativity Grand Prix Different And Separate Elements For The Same Concept (E.G. 1 Banner, 1 E-Mail, 1 Website) Intel + Toshiba 2013
CLIO Awards Bronze Design : Direct Marketing Snoop Dogg King Size Slim Rolling Papers 2013
CLIO Awards Gold Print Snoop Dogg King Size Slim Rolling Papers 2013
CLIO Awards Gold Film Intel + Toshiba 2013
International ANDY Awards Gold Tobacco Products Snoop Dogg King Size Slim Rolling Papers 2013
International ANDY Awards Gold Branded Content Intel + Toshiba 2013
International ANDY Awards Gold Consumer Generated Content Intel + Toshiba 2013
London International Awards - LIA Gold Branded Content Toshiba laptop with Intel inside 2013
London International Awards - LIA Gold Branded Content Toshiba laptop with Intel inside 2013
London International Awards - LIA Gold Branded Content Toshiba laptop with Intel inside 2013
London International Awards - LIA Gold Branded Content Toshiba laptop with Intel inside 2013
London International Awards - LIA Gold Branded Content Toshiba laptop with Intel inside 2013
London International Awards - LIA Gold Branded Content Toshiba laptop with Intel inside 2013
London International Awards - LIA Gold Branded Content Intel + Toshiba 2013
The One Show Silver Pencil Online Intel + Toshiba 2013
The One Show Silver Pencil Online Intel + Toshiba 2013
The One Show Silver Pencil Online Intel + Toshiba 2013
The One Show Silver Pencil Online Intel + Toshiba 2013
The One Show Silver Pencil Online Intel + Toshiba 2013
The One Show Silver Pencil Online Intel + Toshiba 2013
The One Show Bronze Pencil Promotional items - Single or Campaign Snoop Dogg King Size Slim Rolling Papers 2013
The One Show Bronze Pencil Promotional items - Single or Campaign Snoop Dogg King Size Slim Rolling Papers 2013
The One Show Bronze Pencil Promotional items - Single or Campaign Snoop Dogg King Size Slim Rolling Papers 2013
Advertising Age Viral Video Awards Gold Facebook Fan Power Toshiba laptop with Intel inside 2012
AICP Shortlist Product Integration Toshiba laptop with Intel inside 2012
Cannes Lions International Festival of Creativity Shortlist Cyber Lions Best Video Toshiba laptop with Intel inside 2012
Cannes Lions International Festival of Creativity Shortlist Promo & Activation Toshiba laptop with Intel inside 2012
Cannes Lions International Festival of Creativity Shortlist PR Toshiba laptop with Intel inside 2012
Digiday Video Awards Best in Show Toshiba laptop with Intel inside 2012
HOW International Design Awards Winner Packaging Design B Honey Cachaca 2012
I.D. Magazine Annual Design Review Winner Packaging Design B Honey Cachaca 2012
London International Awards - LIA Bronze Mobile Apps LEGO 2012
London International Awards - LIA Bronze Recreational LEGO 2012
National ADDY® Awards Gold Webisodes Toshiba laptop with Intel inside 2012
OMMA Awards Best Use of Gaming Gaming Yahoo Screen 2012
One Show Design Finalist Package Design B Honey Cachaca 2012
One Show Entertainment Gold Web Films / Long form Toshiba laptop with Intel inside 2012
One Show Interactive Awards Silver Web series Toshiba laptop with Intel inside 2012
The Dieline Awards Silver Spirits B Honey Cachaca 2012
Cannes Lions International Festival of Creativity Bronze Lion Copywriting Lego 2012
Cannes Lions International Festival of Creativity Bronze Lion Small Scale Special Solutions King Size Slim Rolling Papers 2012
Cannes Lions International Festival of Creativity Gold Lion Best use or integration of offline media such as print, outdoor, etc King Size Slim Rolling Papers 2012
Cíclope International Advertising Craft Festival Silver Best Original Music Lego 2011
Cíclope International Advertising Craft Festival Gold Best Stop Motion Animation Lego 2011
Cíclope International Advertising Craft Festival Silver Best Cinematography Lego 2011
Cíclope International Advertising Craft Festival Bronze Best Direction Lego 2011
CLIO Awards Bronze Product/ Service Lego 2011
CLIO Awards Bronze animation Lego 2011
CLIO Awards Silver Direction Lego 2011
London International Awards - LIA Silver Winner Animation Lego 2011