Pereira & O'Dell, San Francisco Follow Update

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Fox Sports 1 rolls out spot for Fox Sports Live during Super Bowl XLVIII

January 31, 2014

January 31, 2014, NEW YORK -- Fox Sports 1, America’s new 24 hour sports network, will be airing a NEW spot for it’s FLAGSHIP NEWS show, FOX Sports Live, during Super Bowl XLVIII. The spot stars co-anchors, Jay Onrait and Dan O’Toole, two of the network’s breakout stars, taking viewers on an extravagant golf cart tour in the Fox Sports Headquarters where they reveal the “dream team” cast of Fox Sports Live, featuring co-hosts Gary Payton, Andy Roddick, Donovan Mcnabb, Ephraim Salaam and Charissa Thompson.

The spot is a collaboration by Fox Sports 1 and its agency Pereira & O’Dell New York, and directed by Tim K of Gifted Youth (a division of Funny or Die).

“Fox Sports Live is one of our cornerstone shows, and Jay and Dan have quickly built a loyal following. We have big plans for them in the near future.” Says Robert Gottlieb, EVP Head of Marketing at Fox Sports.

“It was time to properly introduce Jay and Dan to America, and what better way than during the Super Bowl, on Fox.” said Dave Arnold, Executive Creative Director at Pereira & O’Dell New York.

The campaign is supported by OOH around NYC including a spectacular billboard, and wrapped double decker buses.


CLIENT: Fox Sports 1

Robert Gottlieb, EVP, Head of Marketing

Bill Battin, SVP, On-Air Marketing

Keith Hritz, VP, On-Air Marketing

Chris Stifel, VP, Creative On-Air Marketing

Matthew Waddell, Creative Director, On Air Marketing

Mark Kurtz, Director On-Air Marketing

AGENCY: Pereira & O’Dell New York

Dave Arnold, Executive Creative Director

Cory Berger, Managing Director

Jeff Ferro, Executive Producer

Jessica Friedman, Senior Producer

Kim Svarney, Account Director