| Title | Overnight Dryness |
| Agency | Baumann Ber Rivnay Saatchi & Saatchi |
| Campaign | Peaceful Nights, Happy Days - Pampers |
| Advertiser | Procter & Gamble |
| Brand | Pampers |
| Posted | March 2010 |
| Business Sector | Diapers |
| Tagline | Peaceful nights, happy days. |
| Story | Effective nappies means a better night's sleep for your baby. A print campaign to show that your baby will sleep dry and uninterrupted with Pampers so their dreams won't have to end abruptly. |
| Media Type | |
| Market | Israel |
| Chief Creative Officer | Yoram Levi |
| Creative Director | ben sever |
| Art Director | Yuval Zuckerman |
| Copywriter | Idan Regev |
| Account Director | Yuval Zuckerman |
| Account Executive | Mimi Cohen |
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