Title | Whassup |
Agency | adam&eveDDB |
Campaign | Frogs, Frogs & Lizards, Whassup - Anheuser Busch |
Advertiser | Anheuser-Busch |
Brand | Budweiser |
Posted | November 2002 |
Business Sector | Beers, Ciders, Lagers |
Philosophy | Frogs, Lizards, Whassup? Marketing share that’s what.This case shows how Budweiser that had slipped into decline in mid 1998 had turned a brand’s fortunes around and rejuvenated brand awareness. The case demonstrates how advertising was the lynchpin of Budweiser’s recovery programme. Frogs, Frogs and Lizards, and Whassup? |
Media Type | Television |
Length | |
Market | United Kingdom |
Group Creative Director | Don Pogany |
Art Director | Chuck Taylor |
Art Director | Justin Reardon |
Copywriter | Vinny Warren |
Production Company | C&C-Storm Films |
Director | Charles Stone |
Advertising Manager | Randall Blackford |