Vinny was born and raised in Galway, Ireland. He learned his craft in New York working for legendary advertising writer Ed McCabe.In 1995 Vinny moved to Chicago to work on the Bud Light advertising account. The very first commercial he wrote was voted Best Beer Spot of the year by Advertising Age magazine.In 2000 Vinny created the globally popular Budweiser Wassup! Campaign. The campaign was the most awarded beer campaign in history, winning the Cannes Grand Prix, the Grand Clio, best of show at the One Show Interactive as well as garnering two Emmy award nominations.In 2005 Vinny was part of an international team that created a TV commercial for Volkswagen Germany that went on to become the fifth most awarded ad of that year.In 2006 Vinny was inducted into the Clio Hall of Fame, and later that year he co-founded The Escape Pod.Vinny is married and has three children.