Title | A Hard Pill To Swallow |
Agency | Åkestam Holst /NoA |
Campaign | A Hard Pill To Swallow |
Advertiser | Apotek Hjärtat |
Brand | Apotek Hjärtat |
Date of First Broadcast/Publication | 2019 / 11 |
Business Sector | Drugstores, Specialty Stores |
Tagline | It's time to question how our medicine is manufactured |
Story | “With help from The Research Institutes of Sweden (RISE), Apotek Hjärtat has for the last few months worked on Sordidum Pharmacum - a pill made up of chemical remnants found in bodies of public water in Hyderabad, India, a key global centre for the manufacture of pharmaceutical drugs. The campaign was devised by Nordic-based Åkestam Holst. The creation of the pill is intended to shine a light on the absence of environmental regulation surrounding producing medicinal drugs, and the extent to which chemicals can enter local water supplies. RISE’s analysis of water in Hyderabad found traces of chemicals designed to treat epilepsy, HIV, cancer and more. A fuller list can be found below." |
Media Type | Digital |
Length | |
Production Company | Bkry Noa |
Production Company | Bold (Noa) |
Art Director | Martin Noreby |
Art Director | Joakim Khoury |
Art Director | Michal Sitkiewicz |
Copywriter | Simon Lublin |
Copywriter | Rickard Beskow |
Designer | Anna Forsberg |
Editor | Nisse Axman |
Editor | Eskil Lundberg |
Production Company Producer | Henrik Adenskog |
Production Company Producer | Sarah Frey |
Production Company Producer | Alex Picha |
Chief Creative Officer | Magnus Jakobsson |
Photo Editor | Olov Öqvist |
Programmer | Kalle Peterz |
Account Manager | Linda Bryttmar |
Account Manager | Lina Engler |
Account Manager | Jennie Strinnhed |