| Title | The Idol |
| Agency | Åkestam Holst /NoA |
| Campaign | The Idol |
| Advertiser | IKEA |
| Brand | STRANDMON, wing chair |
| Posted | November 2018 |
| Business Sector | Home Appliances, Furniture & Gardening |
| Story | An overworked dad is shocked when he takes a look at his kid's drawings and realises that, in every single one of them, he is shown talking on his cell phone. The realisation makes him put the phone down, settle into an Ikea chair, and devote himself 100% to playing with his son for once. Ikea: where life happens. |
| Media Type | Television |
| Creative Director | Magnus Jakobsson |
| Art Director | Michal Sitkiewicz |
| Art Director | Jesper Holst |
| Copywriter | Rickard Beskow |
| Agency Producer | Leila Widgren |
| Account Director | Kjell Månsson |
| Strategic Planner | Jerker Winter |
| Account Manager | Jessica Söder |
| Production Company | Bacon |
| Director | Martin Werner |
| Producer | Niklas Jakobsson |
| Graphic Designer | Anna Forsberg |
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