Krungsri First Choice - "Genius Dog"

The Leo Burnett Group Thailand

The Leo Burnett Group Thailand Bangkok, Thailand

2421

Brand: Krungsri First Choice
Country: Thailand

Advertiser: Ayudhya Capital Services Company Limited

Title	Genius Dog
Agency	The Leo Burnett Group Thailand
Campaign	Cash back 3%
Advertiser	Ayudhya Capital Services Company Limited
Brand	Krungsri First Choice
Date of First Broadcast/Publication	2021 / 5
Business Sector	Credit Cards
Story	While 3rd wave Covid situation in Thailand is happening, Putting Gen Y into lock down state-ment and starting to work from home again. According to that reason Gen Y concerning more about their financial, they are afraid of spending. For the cause of making those Gen Y living their life more happily. First Choice Visa Platinum credit card launched cashback promotion campaign that rewarded every spending through First Choice Visa Platinum credit card in most categories up to 3%. In order to encouraged those Gen Y who worried about their financial situation, raising their confident to live their own life. We started launching our campaign through online film by using the pet lover phenomenon, the lifestyle that rising again in work from home period, to help our story telling in order to catch Gen Y’s attention and telling our message - when they have to make any spending. we’re the only credit card that immediately rewarded cash back up to 3% in most categories. Because we want them to live happily again and we want to be the beginning of their good credited for the better future of all of us.
Media Type	Web Film
Length	60 seconds
Chief Creative Officer	Sompat Trisadikun
Executive Creative Director	Ariyawat Juntaratip
Creative Director	Sarut Yungcharoen
Art Director	Sompat Trisadikun
Art Director	Ariyawat Juntaratip
Art Director	Sarut Yungcharoen
Art Director	Kanyaporn Longprasert
Copywriter	Kittinat prasomsap
Account Management Director	Rathawan Sukanake
Account Director	Pattra Ketsamathi
Account Executive	Naphat Chiangrat
Agency Producer	Rungrudee Chinpratan
Strategic Planner	Jenkanit Rujiramora
Strategic Planner	Surapen Saito
Strategic Planner	Praewpakorn Chumsai Na Ayudhaya
Production Company	Factory01 Co.
Production Company	Hopewiser Ltd
Director	Wuthisak Anarnkaporn
Assistant Director	Varayu Rukskul
Assistant Director	Mattanee Uajarernsup
Production Company Producer	RUNGTAWAN NANTHASAEN
Production Producer	Sawanya Jumchart
Director of Photography (DOP)	Natdanai Naksuwan
Editor	Sippanart Olarnsaritkul
Sound	Mellow tunes
Post Production	One Cool Production