Krungsri First Choice - "Mafia of Digital World"

The Leo Burnett Group Thailand

The Leo Burnett Group Thailand Bangkok, Thailand

3078

Title	Mafia of Digital World
Agency	The Leo Burnett Group Thailand
Campaign	Mafia of Digital World
Advertiser	Krungsri First Choice
Brand	Krungsri First Choice
Date of First Broadcast/Publication	2022 / 5
Business Sector	Banking, Finance, Law & Insurance
Story	First Choice and Leo Burnett Thailand have teamed up to launch ‘Mafia of Digital World’ – a futuristic tale that promotes the 'XU by First Choice’ credit card to a generation of digital natives.
Media Type	Web Film
Length	133 seconds
Chief Creative Officer	Sompat Trisadikun
Executive Creative Director	Ariyawat Juntaratip
Group Creative Director	Sarut Yungcharoen
Art Director	Sompat Trisadikun
Art Director	Ariyawat Juntaratip
Art Director	Sarut Yungcharoen
Art Director	Sarita Virunechavee
Copywriter	Kittinat prasomsap
Account Management	Rathawan Sukanake
Account Management	Pattra Ketsamathi
Account Management	Naphat Chiangrat
Agency Producer	Rungrudee Chinpratan
Strategic Planner	Surapen Yosravikul Saito
Strategic Planner	Praewpakorn Chumsainaayudhaya
Production Company	B1 FILMS
Director	Bhakpong Skonvitayanon
Assistant Film Director	Wityawat Lama
Production Producer	Pornchanok Junjumroensub
Director of Photography (DOP)	Abhisit Prasongsup
Editor	Srawut Kaweethammwong
Sound	Mellow Tunes Company Limited