| Title | Doesn't Yasmin Take To Much Risk? |
| Title (original language) | Neemt Yasmin niet teveel risico? |
| Agency |
Nijgh
|
| Campaign |
Spa Virtual Regatta - Spadel
|
| Advertiser |
Spadel
|
| Brand |
Spa
|
| Posted | August 2000 |
| Product |
Spa Barisart
|
| Business Sector | Mineral, Sparkling & Bottled Waters
|
| Tagline | Spa Barisart Strong Refreshing Softdrink |
| Tagline (original language) | Spa Barisart Sterk Verhelderend Fris |
| Story | Announcement of the start of the Virtual Regatta; an interactive sailgame on the internet. The advertisement explains when the game will start and what the players are expected to do. |
| Philosophy | To ensure that the mass audience directly links the Spa Regatta to Spa and to realize a contemporary brandimage, we created a online internet game. A sailing game with virtual sailors. Every day, during four weeks, people could bet on one of the virtual sailors and follow the race online. To announce this game we used a media-combination of radio, on-bottle communication and advertisements. |
| Problem | The carbonated mineral water market is declining in the Netherlands. Beside of this is Spadel the main sponsor of the pre-olympic sail event "Spa Regatta" in Medemblik, The Netherlands. This yearly organized event is highly known to sailors, but unsufficient to the mass audience. |
| Media Type |
Magazine
|
| Market | Netherlands |
| Copywriter |
André van der Lugt
|
| Art Director |
Chiel van de Ven
|
| Agency Producer |
Hans van Tol
|
