| Title | You Know More Than You Think |
| Title (original language) | Je weet meer dan je denkt |
| Agency |
Nijgh
|
| Campaign |
You Know More Than You Think - ESRI
|
| Advertiser |
ESRI
|
| Brand |
Several
|
| Posted | August 2000 |
| Product |
Geographical Information Systems
|
| Business Sector | Computer Software & Multimedia Productions
|
| Tagline | You Know More Than You Think |
| Tagline (original language) | Je weet meer dan je denkt |
| Story | The ads show a very close-to-home situation or a problem people easily relate to ans the solution to this situation or problem which makes it clear that the situation could easily have been stopped before occuring, if only
. |
| Philosophy | Picture several close-to-home situations (one for each target group) and tell them how easy it is to use ESRI systems so that these situations do not need to occur at all again. |
| Problem | The target groups consider ESRI to be an authorithy on GIS systems, however they also think the ESRI systems are not compatible with their excisting software. This used to be so, but not anymore. ESRI systems can now be used by all. |
| Media Type |
Magazine
|
| Market | Netherlands |
| Copywriter |
André van der Lugt
|
| Art Director |
Chiel van de Ven
|
