Suthon Petchsuwan
Director at Mum Films
Bangkok, Thailand
TitleSearch Boliden
Agency
Campaign Search Boliden
Advertiser Siampan Group
Brand Boliden Batteries
Date of First Broadcast/Publication 2020 / 11
Business Sector Tires, Accessories, Oil, Petrol, Gasoline
Tagline Search Boliden
Story Unexpected methods of product demonstration, by the expert in the electricity industry. Just remember that “Whatever Happened...Search Boliden”.
Philosophy A car battery is a product that no one knows the difference. But Boliden, we are different. So we would like to recommend the reasons that our battery is of superior quality than other brands through unexpected methods of product demonstration, by the expert in the electricity industry. Just remember that “Whatever Happened...Search Boliden”.
Problem Boliden has been missing from marketing for more than ten years, now wants to come back to the market again. But in the car battery market in Thailand has a strong market leader who has sales channels spread across the country and enormous marketing budgets. With a commitment to product development and confidence in superior materials and better quality, Boliden chose to fight on other channels, the search keywords
Media Type Web Film
Length
Production Company
Chief Creative Officer
Executive Creative Director
Creative Director
Art Director
Project Manager
Managing Director
Consultant
Client Services Director
Account Manager
Account Manager
Account Executive
Account Executive
Director
Assistant Director
Executive Producer
Production Company Producer
Production Manager

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