| Title | Some signs can't be ignored |
| Agency | Y&R Israel |
| Campaign | Some signs can't be ignored |
| Advertiser | JC Decaux |
| Brand | JC Decaux |
| Date of First Broadcast/Publication | 2012 / 1 |
| Business Sector | Advertising & Communication |
| Story | Ignoring stop signs is the main cause of car accidents. We wanted drivers to pay more attention to them. We put up ads near junctions to resemble stop signs but with a twist, the hand in the sign was actually giving "the finger". Drivers who saw our ad realized they should pay attention and never ignore a stop sign. |
| Media Type | Outdoor/Out of Home |
| Chief Creative Officer | Tzur Golan |
| Executive Creative Director | Sagi Blumberg |
| Executive Creative Director | Roy Cohen |
| Art Director | Shira Ronen |
| Copywriter | Ido Cohen |
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