| Title | Dare |
| Agency | Team One |
| Campaign | Find your Wild |
| Advertiser | 14 Hands Winery |
| Brand | 14 Hands Winery |
| Date of First Broadcast/Publication | 2021 / 5 |
| Business Sector | Alcoholic |
| Story | Unbound by rules or convention - this is the ethos behind 14 Hands Winery, Washington state’s second largest winery. A brand inspired by the untamed spirit of the wild horses that once freely roamed eastern Washington. The winery reflected on those very roots to inspire its biggest marketing effort ever: a complete relaunch of its iconic brand with a new strategic direction and fresh campaign, executed with the help of agency of record, Team One. “Find Your Wild” is the new brand platform that speaks to the 14 Hands brand spirit, the unconventional approach to winemaking, and the target consumers who are spontaneous participants in life. “Find Your Wild” celebrates how we all have a bold side. Something that exists in parallel to our “buttoned-up side” that reminds us to play and what it means to be truly alive. This idea comes to life in this new campaign that introduces 14 Hands’ full brand refresh, the bold new look and feel of both the bottles and cans, and stands out amongst a clutter of cliche wine advertising. |
| Media Type | Web Film |
| Length | |
| Creative Director | Jesse Blatz |
| Creative Director | Matt Lanzdorf |
| Associate Director of Content | Leah Bohl |
| Associate Producer | Robert Holeman |
| Chief Creative Officer | Chris Graves |
| Executive Creative Director | Jason Stinsmuehlen |
| Chief Executive Officer (CEO) | Julie Michael |
| Account Director | Emily Krueger |
| Management Supervisor | Katie Czerwonka |
| Account Supervisor | Elliott Klein |
| Strategy Director | Nicole Cestaro |
| Media Director | Rinku Mahbubani |
| Associate Director of Business Affairs | Janet Anderson |
| Project Manager | Kaitlyn Ha |
| Project Manager | Henry White |
| Director of Content | Sam Walsh |
| Production Company | MJZ |
| Director | Steve Ayson |
| Line Producer | Sarah Cook |
| Executive Producer | Emma Wilcockson |
| DP | Marty Williams |
| Editing Company | Union Editorial LA / Beast LA |
| Editor | Tim Thornton Allan |
| Assistant Editor | Chris Walker |
| President | Michael Raimondi |
| Managing Partner | Michael Raimondi |
| Executive Producer | Joe Ross |
| Finishing Company | Hunter Advertising |
| Flame Artist | Carolyn Woods |
| Flame Artist | Evan Guidera |
| Graphics | Mannix Rickenbacher |
| Executive Producer | Logan Aries |
| Telecine | Co 3 |
| Colorist | Tom Poole |
| Music | SOUTH |
| Music Composer | Rusty Logsdon |
| Music Composer | Jon Darling |
| Creative Director | Dan Pritikin |
| Creative Director | Matt Drenik |
| Sound Designer | Robin Holden |
| EP | Ann Haugen |
| Production Company Producer | Ignacio Zas |
| Recording Studio | Margarita Mix Santa Monica |
| Sound Mixer | Nathan Dubin |
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