Dorflex - "The Greatest Carnival Without Pain"

Publicis Brasil Comunicação

Publicis Brasil Comunicação São Paulo, Brazil

Awards

7631

Brand: Dorflex
Country: Brazil

Advertiser: Sanofi Medley Farmaceutica

Title	The Greatest Carnival Without Pain
Agency	Publicis Brasil Comunicação
Campaign	The Greatest Carnival Without Pain
Advertiser	Sanofi Medley Farmaceutica
Brand	Dorflex
Date of First Broadcast/Publication	2019
Business Sector	OTC Medicines (Pain Relievers, Cold & Flu, ...)
Philosophy	Salvador is the Brazilian capital of Carnival, world-famous for its intensity and energy. But spending days partying around town takes a toll on the body: muscle pain. Worse: it makes people miss part of the most important Brazilian party. Dorflex, the number 1 pain reliever in Brazil, wasn’t OK with that. We needed to save people's Carnival from the pain, or like we say in Portuguese, “dor”. But how could we help people overcome it when “dor” is present even on the name of the city? In order to strikethrough "dor", we transformed the city of Salvador into the city of SALVA (which means “SAVE” in Portuguese).
Media Type	Outdoor/Out of Home
Length	120 seconds
Marketing Director	Vinicius Santos
Marketing Director	Fernanda Pincherle
Marketing Director	Bruno Oliveira
Marketing Director	Andre Rodrigues
Marketing Director	Gabriella Nogueira
Marketing Director	João Santana
Media Planner	Viviana Maurman
Media Planner	Erica Capellano
Media Planner	Flavia Pinho
Media Planner	Pedro Moreale
Media Planner	Patrick Monteagudo
Media Planner	Guilherme Mota
PR Agency	Espalhe MSL
PR Executive	Cláudia Cecília
PR Executive	Adriana Cardoso
PR Executive	Aline Marques
PR Executive	Gabriel Grunewald
PR Executive	Fernanda Monroy
Agency marketing/ PR	Vivid Brand
Account Executive	Beatriz Chami
Account Executive	Guilherme Nogueira
Account Executive	Rodrigo Crisafulli
Account Director	Gabriela Borges
Account Manager	Beatriz Pedrosa
Planning Director	Alexandra Varassin
Account Planner	Diana Santos
Account Planner	Luciana Colnaghi
Account Planner	Matheus Funke
Account Planner	Heitor Konatsu
Account Planner	Guilherme Camargo
Chief Creative Officer	Domenico Massareto
Creative Director	Marie Julie Gerbauld
Creative Director	Leonardo Giannetti
Copywriter	Mauricio Muniz
Copywriter	Philippe Lacerda
Art Director	Bruno Silva
Executive Agency Producer	Thiago Rique
Executive Agency Producer	Mariana Mendes
Agency Producer	Daniela Andrade
Agency Producer	Nathan Peres
Agency Producer	Michele Pavao
Agency Producer	Lucas Milian
Agency Producer	Gabriela Chineze
Production Company	Vivid Brand