| Title | More than you think |
| Title (original language) | Mais do que vc imagina |
| Agency | Tech and Soul |
| Campaign | C6 Bank. It´s your life |
| Advertiser | C6 Bank |
| Brand | C6 Bank |
| Date of First Broadcast/Publication | 2020 / 9 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Philosophy | C6 Bank reinforces its brand positioning as a full-service bank that is present in people’s lives from its new campaign, which presents the benefits of C6 Bank credit card in an innovative and funny way. Developed by Tech and Soul, the ad campaign is compounded by three animated films that strengthen its “C6 Bank. It´s your life” concept. “Kaleidoscope”, “More than you think” and “Satisfying” were created to show the card potential in a playful way, by using visual effects like kaleidoscopes, watercolors, balloons, stop motion and production lines. In those situations, the benefits are enhanced by its personalization and transformation into other elements, from chocolate packaging to smartphones or coffee cups. All films feature stylized versions of “It’s your life”, the bank’s signature song, a hit on Spotify, which was composed to launch C6 Bank on the market. The broadcast takes place on closed TV, digital media and outdoor media in São Paulo. |
| Media Type | Television |
| Length | |
| Chief Creative Officer | Flavio Waiteman |
| Art Director | Paulo Ottaviani |
| Copywriter | Daniel Magri |
| Producer | Daniela Andrade |
| Account Management | Claudio Kalim |
| Account Management | Debora Bock |
| Approval Client | Alexandra Pain |
| Approval Client | Keyla Sone |
| Approval Client | Rodrigo Teixeira |
| Approval Client | Marilia Affonso |
| Approval Client | Ione Aguiar |
| Approval Client | Daniel Braz |
| Approval Client | Rafael Victor |
| Production Company | Piloto Filmes |
| Screen Director | Daniel Soro |
| Screen Director | Alexandre Chalabi |
| Executive Producer | Natália Souza |
| Executive Producer | Diandra Martins |
| Account Management | Regina Knapp |
| Account Management | Roberta Frederico |
| Account Management | Felipe Lopes |
| Account Management | Marília Raffaeli |
| Post Production Coordinator | Karina Oliveira |
| 3D Artist | Rodolfo Roth |
| Producer | Thais Nijenhuis |
| Post Production | Piloto Filmes |
| Sound / Music | BloodAudio |
More Work
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- AGENCY:
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