| Title | Dig in |
| Brief | The Clink Restaurants, situated inside prisons, aim to reduce reoffending by training inmates for a career in food and hospitality. It’s an amazing story. Our task was to tell it. On a small budget. So we invited journalists and food critics to ‘dig in’ and spread the word for us. The invitation was in the form of a book, with a knife and fork secreted inside its pages. The dust-jacket gave an overview of the story we wanted to tell. And the theme of ‘escaping’ was a snug fit for our objective of helping prisoners escape a life of crime. |
| Agency | McCann Manchester |
| Campaign | Dig in |
| Advertiser | The Clink |
| Brand | The Clink Restaurants |
| Posted | November 2018 |
| Business Sector | Restaurants & Fast Food |
| Story | The Clink is a restaurant that’s run by prisoners, inside the prison walls.Part of an innovative rehabilitation programme, it gives offenders the chance to achieve City and Guilds qualifications in hospitality.The aim? To increase their career prospects upon release and, ultimately, reduce reoffending. |
| Media Type | Case Study |
| Executive Creative Director | Dave Price |
| Creative Director | Neil Lancaster |
| Copywriter | Andy Fenton |
| Art Director | Clive Davis |
| Designer | Karen Matthews |
| Account Manager | Rebecca Zianton |
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