Neil Lancaster
Creative Director at McCann UK
Macclesfield, United Kingdom
TitleLast Portrait
BriefThey say a picture paints a thousand words. To promote the East Cheshire Hospice Art Fair, ours had to speak volumes. By taking the world’s most prestigious art work and giving it a hard-hitting twist, we promoted the event and contributed to helping raise their daily fundraising target of £6,000, to make terminally ill patient’s final days more comfortable.
Agency
Campaign Dying Art
Advertiser East Cheshire Hospice
Brand East Cheshire Hospice
PostedNovember 2019
Business Sector Hospitals, Healthcare facilities & Medical Services
Story A campaign promoting the Art Fair at East Cheshire Hospice. It wasn’t just a big event. It was a matter of life and death.
Media Type Print
Creative Director
Creative Director
Designer
Art Director
Account Director
Photographer
Copywriter
Art Buyer

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