| Title | Baby Blocker |
| Brief | It's not easy to convince millennials to use condoms. Scare tactics about diseases don’t work. So instead they were reminded about another potential consequence: an unwanted baby. "The Baby Blocker", a Google Chrome extension for Facebook, blocks baby photos on your newsfeed and swaps them for stuff you’re actually interested in. It tracks how many babies you’ve blocked in real time and lets you share the extension with your friends. To get the world talking about it, the launch was timed with the most high profile birth of the year: Prince Harry and Megan Markle’s bundle of joy. |
| Agency | McCann Manchester |
| Campaign | Baby Blocker |
| Advertiser | Skyn Condoms |
| Brand | Skyn Condoms |
| Posted | November 2019 |
| Business Sector | Contraceptives & Pregnancy Tests |
| Story | Scare tactics highlighting the consequences of unprotected sex doesn’t work with millennials. So we needed to engage with them in a fun and relevant way. How? By creating ‘The Baby Blocker.’ It’s a Google Chrome extension for Facebook that blocks baby photos and swaps them for things you’re actually interested in. |
| Media Type | Digital |
| Executive Creative Director | Dave Price |
| Creative Director | Neil Lancaster |
| Copywriter | Rob Gorton |
| Art Director | Brendan Shryane |
| Technical Director | Adam Prendergast |
| Interactive Developer | Jo Portus |
| Account Director | Rebecca Ziantoni |
| Business Development | Theo Bassey |
| Designer | Abbie Franks |
| Digital Design | Liam Roughley |
| Senior Producer | Kal Tank |
| Editor | Matt McHugh |
| Editor | Camille Gabayet |
| Digital Content | Kevin Burrows |
| Frontend Developer | Jonathan Baines |
| Head of Post Production | Rob Brown |
| Director of PR & Social | Robin Wilson |
| Group PR Account Director | Tom Cummings |
| Senior PR Account Manager | Harriet Williams |
| Senior Social & Content AD | Luke Taylor |
| Social Media Manager | Sebastian Tully-Middleton |
| Senior Planner | Luke Kelly |
More Work
SEE ALLLast Portrait
- BRAND:
- East Cheshire Hospice
- AGENCY:
- McCann Manchester
Girl with a Cannula
- BRAND:
- East Cheshire Hospice
- AGENCY:
- McCann Manchester
Dying Art
- BRAND:
- East Cheshire Hospice
- AGENCY:
- McCann Manchester
Aldi Game on Thrones
- BRAND:
- Aldi
- AGENCY:
- McCann Manchester
Dig in
- BRAND:
- The Clink Restaurants
- AGENCY:
- McCann Manchester
Giving Deaf People a Break
- BRAND:
- Aldi
- AGENCY:
- McCann Manchester
Kevin the Carrot #SaveKevin
- BRAND:
- Aldi
- AGENCY:
- McCann London