Four Lexus spots were created especially for the 64th Annual Golden Globe Awards. These executions give a glimpse into the creative process of screenwriting, musical scoring and wardrobe development to ultimately deliver iconic moments in movies and television as a result of their pursuit of perfection.
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The presence of these ads during the awards show was intended to be reflective of Lexus continued attention to behaving as an innovative brand that pursues new ways to reach our audience in a contextually relevant manner. These ads were also a demonstration of the Lexus brands philosophy of The Pursuit of Perfection.