AIB - "The Abusive Teller Machine"

Rothco, part of Accenture Song

Rothco, part of Accenture Song Dublin 7, Ireland

11297

Title	The Abusive Teller Machine
Agency	Rothco, part of Accenture Song
Campaign	The Abusive Teller Machine
Advertiser	Allied Irish Bank
Brand	AIB
Date of First Broadcast/Publication	2019 / 4
Business Sector	Public Safety, Health & Hygiene
Story	“Why do you need more money?” “Are you hiding money from me?” “If you’re lying, I’ll find out.” These were just some of the questions and threats that turned a simple, everyday experience into something insidious and eye-opening.
Philosophy	To demonstrate this and increase understanding and empathy for financial abuse victims, ROTHCO created the ‘Abusive Teller Machine’ - an AIB ATM that took on the controlling behaviour of a financially abusive partner when people attempted to withdraw money from their account.
Media Type	Digital
Length	120 seconds
Agency Producer	Aisling O’Dwyer
Executive Creative Director	Alan Kelly
Creative Director	Stephen Rogers
Art Director	Matt Evans
Copywriter	James Pash
Designer	Gerard Sexton
Designer	Stephen Flynn
Business Director	Jimi McGrath
Account Director	Emily Lyons
Account Manager	Amy Harrington
Strategy/Planning	Bronagh O’Donovan
Data Strategist	Jennifer Langan
Project Manager	Irene Sharkey
Technical Director	Daire Lennon
Director	Ross Whitaker
Producer	Aideen O’Sullivan
Editor	Robert Hegarty
Post-production Supervisor	Jen Connolly Raygun
Production Designer	Joe Fallover