| Title | A Story Behind Darkness Into Light - Johnny & Gertie |
| Agency | Rothco, part of Accenture Song |
| Campaign | #ThePowerOfHope |
| Advertiser | Electric Ireland |
| Brand | Electric Ireland |
| Date of First Broadcast/Publication | 2019 / 5 |
| Business Sector | Energy & Water Authorities, Utilities |
| Philosophy | ROTHCO, part of Accenture Interactive, have created a short online film for energy provider, Electric Ireland to promote its involvement in the charity walk Darkness into Light. The film explores the story of an extraordinary couple who turned a devastating personal event into a worldwide movement for hope. Directed by Zak Razvi, the intimate short documentary follows the inspiring story of Johnny and Gertie. In 2008 Johnny and Gertie Fox lost their son Fergal to suicide. In the despair following Fergal’s death they found a flicker of hope when they became part of the committee at Pieta House that created Darkness into Light – a charity walk that endures night through dawn. In its first year, 479 people set out on the walk in the Phoenix Park. Since that day, The Power of Hope has transformed this walk from a single group to a global movement of almost 200,000 people. The event now takes place in 202 venues, in 19 countries across five continents. The first walk begins in New Zealand, with the rest welcoming the light of dawn as it travels around the globe all the way to Canada. Every year, Johnny stands at the finish line at the Phoenix Park cheering on every person who crosses it, from the very first runner, to final finisher. Without his tireless dedication and Gertie’s support, the walk wouldn’t be what it is today. |
| Media Type | Web Film |
| Length | |
| Producer | Karina Cotter |
| Producer | Siobhan Coakley |
| Creative Director | Stephen Rogers |
| Creative Team | Jack Robertson |
| Creative Team | Barry Sweeney |
| Account Director | Kerrie Sweeney |
| Account Manager | Scott Lawless |
| Strategy | Darius Pasalar |
| Music | Gareth Averill |
| Director | Zack Razvi |
| Director of Photography (DOP) | Narayan Van Maele |
| Editor | Rob Hegarty |
| Grade | Outer Limits |
| Sound | Mutiny |
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