| Title | One Accident Is Enough 2 |
| Agency | DDB Berlin |
| Campaign | One Accident Is Enough |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Date of First Broadcast/Publication | 2018 / 4 |
| Business Sector | Cars |
| Philosophy | The Automatic Post-Collision Braking System is a safety feature that automatically initiates braking after the vehicle suffers a collision, and prevents or minimises subsequent collisions. To communicate this feature, we portrayed three chains of unfortunate accidents with a humorous twist. The message is simple: you might not be able to avoid the first accident, but now you can avoid things from going from bad to (a lot) worse. One Accident Is Enough. Stop the chain with the Automatic Post-Collision Braking System. |
| Media Type | |
| Chief Creative Officer | Dennis May |
| Executive Creative Director | Gabriel Mattar |
| Creative Director | Ricardo Wolff |
| Art Director | José Filipe Gomes |
| Copywriter | Pedro Lourenço |
| Illustrator | Sebastian Pattis |
| Retoucher | Zé Anderson |
More Work
SEE ALLExperiment N: IONIQ 5 N takes excitement to new levels
- BRAND:
- Hyundai IONIQ 5
- AGENCY:
- INNOCEAN Europe
The Impossible Sunlight
- BRAND:
- Kia EV9
- AGENCY:
- INNOCEAN Europe
The Uncapital Route: Offenbach
- BRAND:
- Kia EV6
- AGENCY:
- INNOCEAN Europe
The Uncapital Route: Manchester
- BRAND:
- Kia EV6
- AGENCY:
- INNOCEAN Europe
Open a World of Possibilities
- BRAND:
- Kia EV9
- AGENCY:
- INNOCEAN Europe
Grandma
- BRAND:
- Hyundai IONIQ 6
- AGENCY:
- INNOCEAN Europe
There's Nothing Comic About Dyslexia
- BRAND:
- Dyslexia Scotland
- AGENCY:
- INNOCEAN Europe