| Title | John |
| Agency | DDB Berlin |
| Campaign | John |
| Advertiser | IKEA |
| Brand | Ikea |
| Date of First Broadcast/Publication | 2018 |
| Business Sector | Retail, Distribution & Restaurants |
| Philosophy | In each film we see an IKEA customer building some IKEA furniture while attempting to pronounce its name correctly. Despite the best efforts of a native Swede to help them, we soon discover that building an item such as a Förhöja, is far easier than saying Förhöja. The customer completes the job of building the item with ease, but completely fails to pronounce its name right even once. |
| Media Type | Television |
| Length | |
| Chief Creative Officer | Dennis May |
| Executive Creative Director | Gabriel Mattar |
| Managing Director, Executive Creative Director | Fabian Roser |
| Creative Director | Ricardo Wolff |
| Copywriter | Jack Christensen |
| Art Director | Felipe Cury |
| Director CRM | Tillmann Kühn |
| Head of TV | Meike van Meegen |
| Account Manager | Rebecca Holz |
| Account Manager | Sibel Topal |
| Director | DAVID HELMUT |
| Executive Producer | Anke Olesch |
| Producer | Markus Hölting |
| Camera Operator | Billy Gropper |
| Editor | Luisa Klein |
More Work
SEE ALLExperiment N: IONIQ 5 N takes excitement to new levels
- BRAND:
- Hyundai IONIQ 5
- AGENCY:
- INNOCEAN Europe
The Impossible Sunlight
- BRAND:
- Kia EV9
- AGENCY:
- INNOCEAN Europe
The Uncapital Route: Offenbach
- BRAND:
- Kia EV6
- AGENCY:
- INNOCEAN Europe
The Uncapital Route: Manchester
- BRAND:
- Kia EV6
- AGENCY:
- INNOCEAN Europe
Open a World of Possibilities
- BRAND:
- Kia EV9
- AGENCY:
- INNOCEAN Europe
Grandma
- BRAND:
- Hyundai IONIQ 6
- AGENCY:
- INNOCEAN Europe
There's Nothing Comic About Dyslexia
- BRAND:
- Dyslexia Scotland
- AGENCY:
- INNOCEAN Europe