Michelob Ultra - "The Race to Equality - The Story of Kathrine Switzer"

GUT Agency

GUT Agency , United States

3713

This ad is part of the ACT Responsible Collection

Brand: Michelob Ultra
Country: United States

Advertiser: AB Inbev

Title	The Race to Equality - The Story of Kathrine Switzer
Agency	GUT Agency
Campaign	The Race to Equality
Advertiser	AB Inbev
Brand	Michelob Ultra
Date of First Broadcast/Publication	2022 / 11
Business Sector	Beers, Ciders, Lagers
Story	Kathrine Switzer broke barriers to help millions of women run marathons
Media Type	Digital
Length	60 seconds
Creative Chairman Co-Founder	Anselmo Ramos
Managing Director / Partner	Carmen Rodriguez
Global Chief Creative Officer	Carmen Rodriguez
Regional Chief Creative Officer	Juan Javier Peña Plaza
Regional Chief Creative Officer	Ricardo Casal
Chief Creative Officer	Nacho Ferioli
Global Chief Strategy Officer	Fernando Ribeiro
Partner	Juan Javier Peña Plaza
Partner	Ricardo Casal
Partner	Nacho Ferioli
Partner	Fernando Ribeiro
Executive Creative Director	Ariel Abramovici
Executive Creative Director	Bruno Acánfora
Executive Creative Director	Ramiro Rodriguez Cohen
Creative Director	Guido Donadio
Creative Director	Sebastián Regiani
Associate Creative Director	Tina Assadpour
Senior Art Director	Aurelie Diaz
Copywriter	Lauren Torres
Head of Production	Renata Neumann
Executive Producer	Jack Cutler
Junior Producer	Emma Giorelli
Head of Account Management	Joselyn Bickford
Account Director	Akoma M'ba
Management Supervisor	Manuela Castro
Account Executive	Laila Houser
Group Strategy Director	Bruno Steffen
Strategist	Tierney Riccitelli
Director of Creative Operations	Junia Parodi
Vice President of Marketing	Ricardo Marques
Senior Marketing Director	Talita Andrade
Director of Digital Marketing	Miles Ritenour
Director of Digital Marketing	Alexis Unwalla
PR Lead	Jessica Thorpe
VP Global Marketing	Pedro Adamy
Global Marketing Director	Paige Dawes
Global Director	Kelsey McInerney
Production Company	HB Films
Managing Partner	John Beveridge
Director	Matt hoffmann
Post production director	Mark Hoffman
Head of Production	Bryce Hill
Producer	Gwyn Fletcher
Director of Photography (DOP)	Max Goldman
1st AD	Javier Vargas
Production Manager	Heather Elliot
Production Coordinator	Robin Magnet
Editing Company	Lost Planet
Editor	Federico Brusilovsky
Editorial Company Executive Producer	Gary Ward
Assistant Editor	Doug Yablun
Assistant Editor	Madi Emenheiser
Colorist	Steven San Miguel
Flame Artist	Tim Bird
Sound Designer	Charlie Keating
Sound Assistant Producer	Seyline Cuffy
Sound	Lime Studios
Mixer	Ben Tomastik
Assistant Mixer	Kris Huayta
Mix Executive Producer	Susie Boyajan
Mix Producer	Cassie Underwood
Music	Premier Music Group
ORIGINAL MUSIC	Matthew Hollingsworth
Music Supervision	Premier Music Group