| Title | MCCOINS |
| Agency | Nord DDB STO |
| Campaign | MCCOINS |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Date of First Broadcast/Publication | 2017 |
| Business Sector | Food |
| Philosophy | McDonald’s embraced the opportunity and designed custom made coin-rolls based on the most popular products on the menu. We designed and produced coin rolls based on our most popular products and offers. McDonald’s don’t disclose sales figures. June 30 the Swedish 1, 2 and 5 SEK coins were taken out of use. McDonald's turned coin-rolls into a media channel to promote McDonald’s most popular products and help people spend their soon-to-be worthless coins. All they had to do was fill the rolls with coins and exchange them for the tasty treats pictured. When other restaurants and stores did everything they could to stop people from paying with their soon-to-be worthless coins, McDonald’s did the opposite and made it easy. |
| Media Type | Television & Cinema |
| Length | |
| Art Director | Joel Ekstrand |
| Copywriter | Petter Dixelius |
| Account Director | Jeanette Ytterman |
| Print Production Manager | Anna Lisspers |
| Account Manager | Beata Mollberg Fagring |
| 3D Graphic Designer | Robin Erneström |
| Franchise | Patrik Hjelte |
| Strategist | Kristina Berg |
| Creative Director | Fredrik Simonsson |
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