| Title | Always stop before texting |
| Brief | The brief:Distracted driving causes most car accidents in Switzerland, resulting in 1100 serious injuries and 60 deaths per year. That's why the Swiss Council for Accident Prevention (BFU) launched a nationwide prevention campaign.The solution:Eye-catching parking spaces remind drivers: always stop before doing distracting activities. Each parking space represents a distraction that is especially dangerous: from using social media to texting sms to eating while driving.The media:7,000 street posters along main roads all over Switzerland and big billboards around highway restaurants, gas stations and e-charging stations. |
| Agency |
Ruf Lanz Werbeagentur
|
| Campaign |
Parking Spaces
|
| Advertiser |
BFU (Swiss Council for Accident Prevention)
|
| Brand |
BFU (Swiss Council for Accident Prevention)
|
| Date of First Broadcast/Publication |
2022 / 10
|
| Business Sector | Road Safety
|
| Story | The Swiss Council for Accident Prevention (BFU) conducts research and provides advice so that fewer accidents happen in Switzerland on the roads. And this by public appointment since 1938. |
| Media Type |
Print
|
| Creative Director |
Markus Ruf
|
| Art Director |
Isabelle Hauser
|
| Copywriter |
Markus Ruf
|
| Post Production |
Lorenz Wahl
|
| Account Executive |
Gian Marco Juon
|
| Client Supervisor |
Jürg Beutler
|
| Client Supervisor |
Franziska Hartmann
|
| Client Supervisor |
Peter Mathys
|
