Title | Eye-catching Cat (English Translation) |
Brief | In August 2023, Donald Trump became the first ex-president in US history to be officially impeached – in several cases. The resulting media hype was used to promote the message: animal rights deserve as much attention as Donald Trump. The ad with the eye-catching cat was placed in several newspapers and magazines in the matching editorial environment. |
Agency | Ruf Lanz Werbeagentur |
Campaign | Animal rights deserve as much attention as Donald Trump |
Advertiser | Foundation Tier im Recht |
Brand | Tier im Recht |
Date of First Broadcast/Publication | 2023 / 7 |
Business Sector | Animal Rights/Safety/Adoption |
Story | The Foundation Tier im Recht (= Rights for Animals) advocates for a strong legal protection of animals. Its aim is to draw more attention to animal rights. |
Media Type | |
Creative Director | Markus Ruf |
Art Director | Isabelle Hauser |
Art Director | Dave Schellenberg |
Copywriter | Markus Ruf |
Account Executive | Gian Marco Juon |
CGI | Isabelle Hauser |
CGI | Michèle Aschmann |
Client Supervisor | Gieri Bolliger |
Client Supervisor | Christine Künzli |
Account Executive | Kevin Meier |
Client Supervisor | Joëlle New |