Title | You Choose What They Chew |
Agency | Leo Burnett Toronto |
Campaign | You Choose What They Chew |
Advertiser | J.M. Smucker Company |
Brand | Milk-Bone |
Posted | June 2021 |
Business Sector | Pet Food, Pet Care Products & Services |
Tagline | You Choose What They Chew |
Story | Every home has the potential to become your dog’s chew toy. Leo Burnett Toronto took a page out of furniture and décor look books to show dog owners the real price of not choosing Canada’s #1 treat. |
Media Type | |
Account Director | Katherine Palka |
Senior Strategist | David Synyard |
Copywriter | Aisling Penco |
Art Director | Angelo Roldan |
Chief Creative Officer | Lisa Greenberg |
Creative Director | Steve Persico |
Creative Director | Anthony Chelvanathan |
Creative Director | Kohl Forsberg |
Head of Strategy | Tahir Ahmad |
Group Account Director | David Buckspan |
Group Account Director | Daniel Zimmerman |
Creative Group Head | Paul Giannetta |