| Title | A Comprehensive Guide to Nothing |
| Agency | Leo Burnett Toronto |
| Campaign | Something Lakeside |
| Advertiser | Lakeside Motel |
| Brand | Lakeside Motel |
| Posted | November 2021 |
| Business Sector | Hotels, Resorts |
| Philosophy | The Lakeside Motel is 2 hours east of Toronto. It is the perfect getaway for busy and stressed urban professionals looking for a break from the grind. Hence, The Lakeside offers a weekend full of nothing. Come eat, drink, slumber, swim, snoozE, read....that’s about it. |
| Media Type | |
| Chief Executive Officer (CEO) | Ben Tarr |
| Strategic Planner | Tahir Ahmad |
| Chief Creative Officer | Lisa Greenberg |
| Chief Creative Officer | Steve Persico |
| Executive Creative Director | Anthony Chelvanathan |
| Copywriter | Steve Persico |
| Art Director | Lisa Greenberg |
| Print Producer | Gord Cathmoir |
| Design Director | Man Wai Wong |
| Designer | Ryan Abrams |
| Photographer | Mike Tjioe |
| Photographer | Taylor Gailey |
| Illustrator | Steve Persico |
| Illustrator | Christina Gliha |
More Work
SEE ALLPay With Change
- BRAND:
- Sports Illustrated Swimsuit
- AGENCY:
- Edelman
Top5 Travel - Coffee
- BRAND:
- Top5
- AGENCY:
- Leo Burnett Toronto
Top5 Travel - Burger
- BRAND:
- Top5
- AGENCY:
- Leo Burnett Toronto
Thinking Emoji
- BRAND:
- MOCA
- AGENCY:
- Leo Burnett Toronto
Robin Hood Flour
- BRAND:
- Robin Hood
- AGENCY:
- Leo Burnett Toronto
You Choose What They Chew
- BRAND:
- Milk-Bone
- AGENCY:
- Leo Burnett Toronto
Round-the-Clock Pizza Box
- BRAND:
- 7 West Restaurant
- AGENCY:
- Leo Burnett Toronto