| Title | Newborn |
| Agency | Elite Media |
| Campaign | Life’s Better |
| Advertiser | American Family Insurance |
| Brand | American Family Insurance |
| Date of First Broadcast/Publication | 2023 / 4 |
| Business Sector | Insurance |
| Philosophy | This month, American Family Insurance is debuting the newest evolution in its “Insure carefully, dream fearlessly” platform, which has been a hallmark of American Family advertising for years. The brand refresh, titled “Life’s Better,” is a new twist on this timeless positioning which is anchored in the company’s ethos – that American Family doesn’t just provide insurance - it protects dreams. The campaign puts American Family's red roofline front and center as a visual representation of the physical protection the company provides to its dreamers. The red roof, embedded in the American Family logo, has been an unwavering symbol of protection, safety and inspiration for over 60 years. The campaign launches with two films (“Newborn” and “Better”), to be followed by a multimedia effort. It uses mixed reality and is being led by Elite Media. |
| Media Type | Television |
| Length | |
| Production Company | The Corner Shop |
| Post Production | The Mill New York |
| Sound | Sonic Union |
| Music / Sound Design | Henryboy |
| Advertising Manager | Elicia Azali |
| Advertising Manager | Sherina Smith |
| Advertising Manager | John Valadez |
| Advertising Manager | Lindsey Maier |
| Advertising Manager | Nick Baillies |
| Advertising Manager | Tracy Siemion |
| Chief Creative Officer | Chris Crawford |
| Creative | Jindai Joseph |
| Art Director | Mo Alsadi |
| Creative Director | Adam Glickman |
| Creative Director | Craig Feigen |
| Executive Agency Producer | JD Williams |
| Agency Producer | Epiphany Washington |
| Account Manager | Terrie Cammarata |
| Coordinator | Jackie Crockwell |
| Account Director | Charles Hall |
| Director | Peter Thwaites |
| Director of Photography (DOP) | Adam Arkapaw |
| Executive Producer | Anna Hashmi |
| Executive Producer | Jay Shapiro |
| Head of Production | Mini Bhogal |
| Producer | Ahnee Boyce |
| Production Designer | Brock Houghton |
| Production Service Company | FINCH |
| Executive Producer | Rebekah ‘Bex’ Kelly |
| Service Producer | Duncan Bernard |
| VFX Executive Creative Director | Gavin Wellsman |
| VFX Supervisor | eva kuehlmann |
| VFX Executive Producer | Chris Connolly |
| VFX Producer | Sally Wnek |
| VFX Producer | Ashley Phillips |
| VFX Producer | Kyra Hendricks |
| VFX Producer | Lauryn Jackson |
| Project Manager | Karthi Gnanasekar |
| 2D Lead | Renato Carone |
| 2D Lead | Ruairi Twohig |
| 3D Lead | Graeme Turnbull |
| Colorist | Paul Yacono |
| Executive Post Producer | Denise Brown |
| Editing Company | WORK Editorial NY |
| Editor | Jono Griffiths |
| Editor | Bill Smedley |
| Editorial Company Executive Producer | Alejandra Alarcon |
| Managing Director, Edit | Erica Thompson |
| Head of Production | Chris Delarenal |
| Editorial Producer | Samara Kelly |
| Editorial Producer | Elizabeth Pyle |
| Sound Designer | Michael Marinelli |
| Sound Designer | Rob Ballingall |
| Assistant Engineer | Macey Estes |
| Sound Producer | Justine Cortale |
| Sound Designer | Bill Chesley |
| Executive Sound Producer | Kate Gibson |
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