| Title | Plastic bag |
| Agency | McMillan |
| Campaign | Take a break |
| Advertiser | Ottawa International Animation Festival |
| Brand | Ottawa International Animation Festival |
| Date of First Broadcast/Publication | 2019 / 9 |
| Business Sector | Government Information & Services |
| Tagline | Take a break |
| Story | In order to promote the 2019 Ottawa International Animation Festival, McMillan came up with the “Take a Break” theme, based on the insight that the world is full of bad news these days and sometimes you just need to get away from it all. And what better place to retreat from the daily depressing newsfeed than going to the world’s second largest animation festival, the OIAF. In each poster, a mischievous character(s) is playfully hacking the annoying object of interest, turning it from something scary into something LESS scary. |
| Media Type | |
| Creative Director | Graham Rapsey |
| Associate Director | Craig Lobban |
| Copywriter | Craig Lobban |
| Designer | Jared Barter |
| Designer | Michael Zavacky |
| Illustration | Michael Zavacky |
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