| Title | 70% without choice |
| Agency | Different |
| Campaign | Pixel Portraits |
| Advertiser | ACRA |
| Brand | ACRA |
| Posted | April 2022 |
| Product | No profit |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Starting with data about human trafficking, the campaign uses a very powerful visual expedient: pixelating some female portraits of woman victims of slavery in the same corresponding percentage of their dramatic situation: if 70% of victims are women, then 70% of their face has been pixelated. This will be the most effective way to witness the progressive loss of identity. |
| Media Type | |
| Photographer | Stefano Rosselli |
| Chief Creative Officer | Francesco Guerrera |
| Event Manager | Alessandro Rizzardi |
| Associate Creative Director | Roberto Ferrario |
| Associate Creative Director | Veronica Maggi |
| General Manager | Luca Cavalli |
| Media Director | Fabio Rizzolini |
| PR Director | Simone Contini |
| Production Director | Giorgia Favaretto |
| Graphic Designer | Stefania Masiero |
| Motion Graphics Designer | Federica Schirru |
| Production Manager | Diego Donetto |
| Simone D’Onofrio | Motion Graphics Designer - Federica Schirru |
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