| Title | 70% without identity |
| Brief | In order to give back a voice and dignity to these people, we came up with "RiTratta", a campaign in which we took care of the artistic and creative direction, giving rise to a clear and high-impact message.Starting from the data on human trafficking, we decided to use a particularly powerful visual expedient: "Pixelating" some female portraits of women victims of slavery in the same corresponding percentage (precisely 70% women and girls).An effective solution to witness the progressive loss of identity but at the same time a restitution of an identity and a voice to those destined to live in the shadows. The centerpiece of the project is the official website ritratta.acra.it, with the concept also declined in a coordinated manner on social channels. |
| Agency |
Different
|
| Campaign |
Pixel Portraits
|
| Advertiser |
ACRA
|
| Brand |
ACRA
|
| Posted | November 2022 |
| Business Sector | Institutional/Public Interest/Non-Profit Org.
|
| Story | ACRA is a Milan-based non-profit NGO that has been working for more than 50 years for rights, environmental protection and gender equality, in Italy, Africa and Latin America, raising public awareness of a global phenomenon such as human trafficking.This is indeed a serious issue that represents a violation of human rights. In Europe alone there are about 24,000 victims of human trafficking, more than 70% of whom are women and girls, already victims of gender-based violence and exclusionary dynamics in their home countries. |
| Media Type |
Print
|
| Photographer |
Stefano Rosselli
|
| Chief Creative Officer |
Francesco Guerrera
|
| Event Manager |
Alessandro Rizzardi
|
| Associate Creative Director |
Roberto Ferrario
|
| Associate Creative Director |
Veronica Maggi
|
| General Manager |
Luca Cavalli
|
| Media Director |
Fabio Rizzolini
|
| PR Director |
Simone Contini
|
| Production Director |
Giorgia Favaretto
|
| Graphic Designer |
Stefania Masiero
|
| Motion Graphics Designer |
Federica Schirru
|
| Production Manager |
Diego Donetto
|
