| Title | Fight Your Instinct |
| Agency | krow Communications |
| Campaign | Fight Your Instinct |
| Advertiser | RNLI Lifeguards |
| Brand | RNLI |
| Date of First Broadcast/Publication | 2017 / 5 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | Web Film |
| Length | |
| Sound | Jungle Studios |
| Art Director | Matt Allen |
| Copywriter | Nigel Roberts |
| Managing Partner | Will Saunders |
| Account Planner | Matt Watts |
| Business Director | Camila Moran |
| Account Manager | Jenny Walker |
| Agency Producer | Sushi Tester |
| Photographer | Todd Anthony |
| Director | Olly Goodrum |
| Production Company Producer | Luke Goodrum |
| Media Services | OMD |
| Sound Design Company | Jim Griffin |
| Music Composer | Tom Player |
| Director of Photography (DOP) | Patrick Duroux |
| Editor | Ross Hallard |
| Editing Company | Trim |
| Special Effects / VFX | Jon Hollis |
| Colorist | Vic Parker |
| Post Production | Raised by Wolves |
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