Title | Brexit Reassurance Campaign |
Agency | Publicis London |
Campaign | Brexit Reassurance Campaign |
Advertiser | P&O Ferries |
Brand | P&O Ferries |
Date of First Broadcast/Publication | 2020 / 1 |
Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
Story | Brexit. It’s dragged on hasn’t it? It’s almost a taboo word, up there with the topics to avoid at a dinner party. So, rather than contributing to the doom and gloom headlines around the UK’s imminent departure from the EU, P&O Ferries produced these ads to defuse the negativity around Brexit and bring a little playful humour and positivity to the conversation. While on a commercial level, the ads provide reassurance that P&O Ferries remains committed to their 180-yearlong endeavour of connecting the UK and mainland Europe, regardless of the outcome. |
Media Type | |
Executive Creative Director | Dave Monk |
Creative Director | Steve Paskin |
Copywriter | Nigel Roberts |
Art Director | Steve Paskin |
Designer | Dave Stansfield |
Business Director | Matt René |
Account Director | Leah Schneider |
Account Manager | Caroline Pollard |
Producer | Stephanie Dracos |
Media Agency | Starcom MediaVest |
Media Planner | Brenna Larson |
Post Production | Prodigious UK |