Change the ref - "The Unfinished Votes"

McCann Health

McCann Health New York, United States

8564

Title	The Unfinished Votes
Agency	McCann Health
Campaign	The Unfinished Votes
Advertiser	Change the ref
Brand	Change the ref
Date of First Broadcast/Publication	2020 / 10
Business Sector	Charities, Foundations, Volunteers
Tagline	Vote because I can't
Story	With the 2020 election looming, Change the Ref launched an initiative to encourage young people to get out the vote. “The Unfinished Votes” leverages AI technology to bring Joaquin Oliver back to life digitally to ask people to “finish” the vote he was never able to cast, as this would have marked Joaquin’s first vote in a presidential election.
Media Type	Television
Length	126 seconds
More Information	http://unfinishedvotes.com/
Audio Post Production	Sonic Union
Global Chief Creative Officer	Matt Eastwood
Chief Creative Officer	June Laffey
Executive Creative Director	Tim Jones
Copywriter	Josh Grossberg
Group Creative Director	Josh Grossberg
Creative Director	Fabio Rodrigues
Art Director	Fabio Rodrigues
Associate Creative Director	Felipe Leite
Designer	Felipe Leite
Executive Director of Integrated Production	Ed Zazzera
Colorization	Chimney
Director	David Gaddie
Production Company	The Colony
VFX Company	Lightfarm
Editor	Peter Sabatino
Editing Company	Bandit