OREO Cookies - "OREO x Pokémon"

360i

360i New York, United States

Awards

3503

Brand: OREO Cookies
Country: United States

Advertiser: Mondelez International

Title	OREO x Pokémon
Agency	360i
Campaign	OREO x Pokémon
Advertiser	Mondelez International
Brand	OREO Cookies
Posted	November 2021
Business Sector	Biscuits, Bread, Crispbread
Story	OREO is teaming up with Pokémon to bring fans their most unique collaboration yet.After teasing the partnership in June, OREO announced the collab on social with a playfully pixelated animated video. The 45-second video embodies the spirit of both partners, paying tribute to the world of Pokémon and in a uniquely OREO way, by crafting the pixelated Pokémon visuals out of the signature black and white cookies.We brought the OREO x Pokémon collaboration to life on Venice Beach Boardwalk, Los Angeles with an out-of-home art installation featuring a pixelated Pikachu made entirely out of over 8,000 3D replicas of the Limited-Edition OREO and Pokémon cookies.We paid tribute to some of the most beloved Pokémon with 16 unique cookie embossments featuring Pokémon such as Pikachu, Bulbasaur, Charmander and Squirtle— BUT just like in the Pokémon world, some OREO x Pokémon cookies will be harder for Trainers to find.
Media Type	Web Film
Senior Director	Justin Parnell
Marketing Director	Marion Saenen
Senior Brand Manager	Olympia Portale
Production Specialist	Beth McMorrow
Regional Content Producer	Christina Woolston
Chief Creative Officer	Menno Kluin
Executive Creative Director	Michael Schachtner
Associate Creative Director	Chris Nelson
Associate Creative Director	Morgan Perrine
Design Director	Brian Gartside
Art Director	Jorge Diaz
Copywriter	Emmanuel Rocha
Senior Copywriter	Christian Napolitano
Chief Strategy Officer	Raig Adolfo
Strategy Director	Maggie Walsh
Senior Strategist	Justine Deutsch
Strategist	Skylar Motley
EVP	Ed Zazzera
SVP	Carissa Ranelycke
Executive Producer	Carly Salaman
Project Manager	Helen Lu
Vice President (VP)	Joshua Safran
Account Supervisor	Kristine Dowd
Associate Account Executive	Sydney Wheeler
VP Social	Kristin Maverick
Associate Director, Social Marketing	Ari Berkowitz
Senior Social Strategist	Cathy Tobon
Social Marketing Manager	Jenna DAmbrosio
PR Agency	Weber Shandwick
Senior Vice President	Tzeitel Haviland
Vice President, Media	Ashley Judson
Director	Gillian Curtis
Media Planning Manager	Yesha Shah
Associate	Ashley Park
Media Analyst	Tanya Khorti
Vice President Media	Anthony Scarola
Media Buying	Shivanii Manglani
Media Buying	Abby Nodvin
Media planning/buying	Kyle Wenning
VP Strategy	Stephanie Halphen
Strategy Director	Lisa Bernstein
Associate Strategist	Justin McMillin
Sound Design + Mix	Josh Wilson
Audio Post Production	ponysound
Animation/3D	Framestore
Executive Producer	Larissa Berringer
Producer	Samantha Wong