Change the ref - "The Unfinished Votes"

McCann Health

McCann Health New York, United States

3672

Title	The Unfinished Votes
Agency	McCann Health
Campaign	The Unfinished Votes
Advertiser	Change the ref
Brand	Change the ref
Posted	April 2021
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	In the United States, the issue of gun safety has become very political. Most people are entrenched in their positions. But the only way to stop the violence is to elect pro-gun safety politicians. So, during the 2020 elections, we needed to motivate a target that was tired of hearing about school shootings and gun violence. To do that, we brought a victim of violence back to life to serve as an influencer that nobody could ignore.
Media Type	Case Study
Length	123 seconds
Audio Post Production	Sonic Union
Global Chief Creative Officer	Matt Eastwood
Chief Creative Officer	June Laffey
Executive Creative Director	Tim Jones
Copywriter	Josh Grossberg
Group Creative Director	Josh Grossberg
Creative Director	Fabio Rodrigues
Art Director	Fabio Rodrigues
Associate Creative Director	Felipe Leite
Designer	Felipe Leite
Executive Director of Integrated Production	Ed Zazzera
Colorization	Chimney
Director	David Gaddie
Production Company	The Colony
VFX Company	Lightfarm
Editor	Peter Sabatino
Editing Company	Bandit
Producer	Eva Pipa
Senior Project Manager	Regine LeConte
Group Account Supervisor	Warren Wyatt
Producer	Alan Melillo
Creative Consultant	Framestore
Color Grade	Chimney
Composer	Yessian Music
Mix Studio	Sonic Union