My experience lies at the intersection of brand management, corporate communications and social media, with fourteen years experience of managing in-house PR and corporate communications for advertising, marketing and digital agencies on three different continents.
Growing a brand through its reputation, and nurturing the culture of an organization, are at the core of how I view corporate communications. I bring a global view to the table, coupled with a strong understanding and adoption of technology and digital media and a passion for content and music and how all the above combine.
Currently, as the worldwide head of communications for TBWA – a top-ten global advertising network with 323 offices and 11,100 employees around the world – I am based in New York and manage a diverse and multinational team of specialized individuals within the marketing team, including publicists, event planners and designers.
From managing large scale corporate events, internal employee initiatives and training programs, to creating PR strategies for TBWA, our clients’ campaigns, managing crisis communications, running the social media across the TBWA and TBWA Digital Arts Network channels and advising the regional offices and subsidiary agencies on communication strategies and best practice, the global scope and rapid nature of the role is what makes me thrive.