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Sheena Brady
Sheena Brady
Director at World War Seven
New York, United States
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TitleLeft Me For Pretzels
Agency
Campaign Snyder's of Hanover Nashville Hot Left Me For Pretzels
Advertiser Campbell's
Brand Snyder's of Hanover Nashville Hot
Date of First Broadcast/Publication 2023 / 7
Business Sector Potato Chips, Crisps & Crackers
Philosophy Snyder's of Hanover® is turning up the heat this summer with a flavor that has made its mark on the fried chicken scene: Nashville Hot. Snyder's of Hanover® Nashville Hot Pretzel Pieces are seasoned with the fiery heat of chili pepper and a tangy touch of pickle flavor to capture that bold, signature Nashville Hot taste. This namesake flavor is a new favorite among Gen Z, Millennials and Gen X, according to recent consumer research from Circana.

Snyder's of Hanover Nashville Hot Left Me For Pretzels
Snyder's of Hanover Nashville Hot Left Me For Pretzels

To support the launch, country singer and larger-than-life chicken crooner, Travis Byrd is releasing "Left Me For Pretzels," a heartbreaking ballad about how his beloved Nashville Hot flavor is leaving him for new Snyder's of Hanover® Nashville Hot Pretzel Pieces, on TikTok. Fans are encouraged to view and interact with the post. Select fans will receive a limited-edition vinyl of the new country hit. When asked about the breakup that inspired the track, Byrd replied, "I just wish they weren't so dang good together."

Snyder's of Hanover® Nashville Hot Pretzel Pieces are available now at retailers nationwide including Target, Walmart, Kroger, and more, in a 11.25 oz. bag for an SRP of $4.79. Be sure to check out the song on social media by visiting @SnydersofHanover on TikTok and @Snyders_Hanover on Instagram and tag us to show how you're enjoying Snyder's of Hanover® Nashville Hot Pretzel Pieces
Media Type Digital
Length
Soundtrack 'Left Me For Pretzels' by Travis Byrd
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