| Title | FAQ YOU - An educational Revolution |
| Brief | Sex education in Germany is very outdated. It is also dependent on a bureaucracy that makes changes hard – and quick changes impossible.FAQ YOU solved this problem. By going a different way with their eponymous book that answered teenager’s most frequently asked questions about sex and love, and then going online with an innovative website: faqyou.com. Both have been a success amongst teens, and the associated TikTok channel is now up to a reach of 6 million people.Soon the German Ministry of Health asked if FAQ YOU wanted to collaborate on an e-learning platform. And today, hundreds of schools and hundreds of thousands of students are using their platform – and new ones are joining them every day.FAQ YOU achieved radical changes in a record time with these projects. They showed teenagers that they deserve better – and gave them the sex education they have been asking for. |
| Agency |
thjnk Hamburg
|
| Campaign |
FAQ YOU - A educational Revolution
|
| Advertiser |
Ohhh! foundation
|
| Brand |
FAQ YOU
|
| Posted | November 2022 |
| Business Sector | Institutional/Public Interest/Non-Profit Org.
|
| Story | Sex education in Germany is very outdated. It is also dependent on a bureaucracy that makes changes hard – and quick changes impossible.FAQ YOU solved this problem. By going a different way with their eponymous book that answered teenager’s most frequently asked questions about sex and love, and then going online with an innovative website: faqyou.com. Both have been a success amongst teens, and the associated TikTok channel is now up to a reach of 6 million people. |
| Media Type |
Digital
|
| Creative Managing Director |
Mieke Haase
|
| Chief Creative Officer |
Armin Jochum
|
| Creative Director |
Alexander Musgens
|
| Art Director |
Julian Steiner
|
| Art Director |
Nora Depner
|
| Account Manager |
Lukas Funk
|
| Creative Copy |
Lukas Weber
|
| Creative Copy |
Isabella Bigler
|
| Managing Partner |
Michael Jacobs
|
| Advertising Manager |
Daniel Nagel
|
| Advertising Manager |
Roman Malessa
|
| Advertising Manager |
Anna Konopka-Feiler
|