Title | Leave less scars in forest |
Agency | thjnk München |
Campaign | Leave less scars in nature |
Advertiser | Beiersdorf AG |
Brand | Hansaplast |
Date of First Broadcast/Publication | 2022 / 12 |
Business Sector | Adhesive Plasters |
Tagline | Leave less scars in nature if you get hurt in nature |
Story | When people get hurt practicing outdoor sports, they often leave behind trash that hurts nature: plasters that don’t rot for years. Meanwhile, Hansaplast has introduced a range of eco-friendly plasters made from naturally derived fibres which can help to minimize this problem. |
Philosophy | We created images that show people doing sports with high chances of injuries. Hikers on a path, rock climbers traversing a rift, and surfers riding a wave. From above, their traces look like scars with stitches. This illustrates the bigger consequences of leaving trash if you get hurt in nature. |
Media Type | |
Advertising Agency | thjnk München |
Chief Creative Officer | Armin Jochum |
Managing Director Account Management | Thomas Canzar |
Creative Director | Hans-Peter Sporer |
Creative / Art Direction | Dimitrios Arampatzioglou |
Art Director | Rafael Angulo |
Creative Director Copy | Ludwig Rist |
Creative / Art Direction | Marie Legat |
Art Director | Daniel Machauer |
Copywriter | Daniel Höllinger |
Junior Copywriter | Luis Groitl |
Account Manager | Lea Wahlhäuser |
Account Manager | Anna Moesta |
3D and creative retouch | Notan Studio |