thjnk - "Black Thinker"

Thjnk New York

Thjnk New York New York, United States

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Title	Black Thinker
Agency	Thjnk New York
Campaign	#blackthinkers
Advertiser	thjnk
Brand	thjnk
Date of First Broadcast/Publication	2024 / 2
Business Sector	Advertising Agencies
Story	Black history. Celebrated every February. Originally in America. And now, by the whole world. But most people don’t realise that this is a problem. Black Americans make up only 4% of the world's Black population (1.2 billion), and yet America is seen as the benchmark for Blackness by most people in the Western world. Why should we only celebrate our universal Blackness in one month of the year when we are who we are every day? Just as we believe there is no "i" in "thjnk", we have a campaign for the true representation of ALL Black people to change this cultural perspective. Introducing #blackthinkers, a film that challenges the current narrative around the celebration of Black history with an encouraging new message: Black history is every single day.
Media Type	Web Film
Length	120 seconds
Chief Creative Officer	Armin Jochum
Craft	Florian Weber
Senior Producer	Benjamin Calcott
Creative Director, Art	Raphael Schils
Production Company	Berlin Abraham
Executive Producer	Juri Wiesner
Executive Creative Director	Till Koster
Creative Director	Stefan Anlauf
Art Director	Thomas Février
Copywriter	John Eboseta
Cast	John Eboseta
Creative Team	Sophie Korber
Post Production	Tanja Bruhn
Sound Design Company	Cobblestone