Title | Witness Protection |
Agency | Publicis Sapient |
Campaign | Without Skin |
Advertiser | Raw Elements USA Sunscreen |
Brand | Raw Elements USA Sunscreen |
Date of First Broadcast/Publication | 2014 / 5 |
Business Sector | Skin Care |
Story | Your skin is the largest organ of your body. Without it, life would be pretty difficult. That’s why you need to protect it from the damage of the sun. This radio campaign aimed at millennials reminds them in a playful musical way of the dangers of not having it and to keep it protected. |
Media Type | Radio |
Length | |
Worldwide Chief Creative Officer | Gaston Legorburu |
North American Chief Creative Officer | Gary Koepke |
Executive Creative Director | Robert Kleman |
Executive Creative Director | Matthew Atkatz |
Creative Director | Jason Levine |
Agency Producer | Alison Stiegler |